Media Buyer

4 weeks ago

Toronto ON, Canada Pink Triangle Press Full time €85,000

At Pink Triangle Press ("PTP") we're dedicated to championing diversity and inclusion through our work, and we're on the hunt for a dynamic and strategic Media Buyer to join our passionate team in amplifying our message to diverse audiences across various channels. The successful candidate will be primarily working on our website Squirt.org and will be comfortable working with explicit sexual content.
We’re Pink Triangle Press (“PTP”)— the organization behind brands such as Xtra Magazine ( Pink Ticket Travel ( and Squirt.If not, check out what we do here ( We’re Canada’s largest and oldest LGBTQ2S+ media organization - we’ve been around since 1971. We value, support, and care about each other, which comes through in our culture and the support that we provide our employees. We place a priority on employee health, happiness, and engagement - we’re truly a place where you can be who you are. Flexible schedule


~ A company-matched pension plan and life and disability insurance


~ A largely remote working environment


~ Access to training and support

Media Strategy Development and Execution

~ Develop comprehensive media plans aligned with marketing objectives and target audience demographics by researching and analyzing market trends, competitor activities, and audience behavior to inform media buying decisions.

Identify and establish relationships with vendors and media representatives, negotiating favourable terms and rates to secure prime advertising space and optimize campaign effectiveness.

Manage advertising budgets effectively, including identifying opporutnities for cost saviings and efficiency, allocating resources to achieve maximum impact and ROI.

Campaign Performance Analysis

~ Monitor and evaluate the performance of advertising campaigns, and generate actionable insights and recommendations to optimize future media buying strategies and campaign performance.

Compliance and Risk Management

~ Ensure media buying is compliant with industry regulations, advertising standards, and company policies.

Work closely with internal teams, including marketing, design, and analytics, to align media buying activities with overall marketing objectives and strategies.

Maintain a competitive edge by driving experimentation and testing of media mix and testing, and proactively identifying opportunities for innovation and improvement within media buying processes, technologies, and strategies.

2-4 years of professional experience in the field of online campaign management and traffic generation


~ Bachelor’s degree in Marketing, Communication, Business or other quantitative fields (or equivalent experience)


~ Excellent negotiation skills and the ability to build and maintain relationships with media vendors.


~ Experience working with ad networks and managing bidding campaigns with ad platforms like Exoclick, TrafficJunky, TrafficStars, TrafficFactory, or similar.


~ Nice to Have: Existing relationships with international Ad Network Platforms and Vendors who Manage Adult Traffic Advertisements.


~ Proficiency in analyzing campaign performance metrics and leveraging data insights to drive strategic decision-making.


~ Familiarity with industry regulations and compliance requirements related to media buying activities.


~ Knowledge of website and app conversion metrics, including CPM, CTR, CPC, CPL, CPA


~ Strong knowledge of Display Network management and Google Analytics

If you're a strategic thinker with a passion for media buying and a commitment to diversity and inclusion, we want to hear from you Join us in making a difference and shaping the future of media at Pink Triangle Press. Apply now to be a part of our mission to empower and inspire diverse communities worldwide As part of our efforts to increase women and people of colour in leadership, we have signed the ParityPLEDGE ( We encourage applications from women, Indigenous people, people who are visible minorities and those living with disabilities. You do not need to be a part of the LGBTQ2S+ community in order to work here – allies are absolutely welcome to apply.
PTP is committed to ensuring accessible services and communications to individuals with disabilities. Once an applicant has been selected for an interview, requests for accommodation can be made at any stage of the recruitment process.

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