Field Marketing Strategist
4 weeks ago
Boardwalk provides Canadians with a quality, comfortable, home living experience. We operate 33,000 units across Alberta, British Columbia, Ontario, Saskatchewan, and Quebec.
Boardwalk recognizes our Associates as our most valuable asset. We are proud to provide competitive wages, profit-sharing, and amazing benefits like flexible group medical and dental, fitness reimbursement, training and development, group RRSP matching, rental discounts, and more
We pride ourselves in providing the best customer service and helping people find their perfect home. Customer Service is an integral part of our Company Values and we are looking for individuals who are passionate about the same. Develop and execute digital advertising campaigns across various online platforms, including Google and Facebook
Analyze and report on campaign performance metrics to assess the effectiveness of marketing initiatives and optimize future campaigns
Help manage our marketing budget, tracking expenses and ensuring that campaigns are delivered on time and within budget
Conduct market research to identify industry trends, competitive landscape, and customer needs to inform marketing strategies
Coordinate with internal teams to ensure all marketing materials and campaigns are consistent with the company’s branding guidelines.
Support operational teams by providing marketing expertise, recommendations and updating regularly on marketing progress
Lead, manage and attend all Resident events , including assisting with the Boardwalk Kids Club
Manage regional social media including planning, content creation and posting
Management of all digital assets including photos, floor plans, 3D tours, and virtual staging
Degree or diploma in Marketing, Business or Communications
Minimum 2 years experience in marketing, event management, social media and digital marketing
Content management and photography/videography experience an asset
Technical Requirements:
Intermediate proficiency with Microsoft Office
Graphics design knowledge or experience an asset
Excellent creative writing and editing skills
Non-Technical Requirements:
Strong passion and motivation for all facets of marketing
Strong planning and organization skills with high attention to detail
Ability to manage multiple projects and deadlines independently
Offers of employment will be contingent on satisfactory Security Background Checks, Reference Checks, and Post-offer/Pre-employment Physical Testing where applicable.
___________________________________________________________
Ready to shape the future of our communities? Deeply rooted in family spirit and humility, Boardwalk’s five core values of integrity, associates, teamwork, customer service and social responsibility are more than just words - they are a way of life. Coupled with our Golden Foundation of ‘treat others as you would like to be treated,’ ‘be good,’ ‘love community’ and ‘have fun,’ we believe in happiness and creating the most memorable experiences for both our Associates and Resident Members, continually looking for new and innovative ways to enhance and strengthen all our Boardwalk communities.
We hope these values speak to you as they speak so meaningfully to us
As we continue to grow, we remain unwavering in our commitment to providing Resident Members with the best quality rental communities. This same commitment means Boardwalk is always seeking individuals who have a positive attitude, are energetic and passionate, self-driven, productive, have the capacity to deliver high-quality results and who believe in the power of teamwork.
Diversity, Equity and Inclusion Commitment Statement
Together, our communities strive to create and maintain working and learning environments that are inclusive, equitable and welcoming.
We believe every Associate in our team enriches our diversity by exposing us to a broad range of values, customs and experience to better understand and engage with the world around us, identify challenges, so as to discover, design and deliver solutions together.
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