Brand and Marketing Manager H/F

Found in: Jooble CA O C2 - 2 weeks ago

Toronto ON, Canada Open Farm Full time

Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment. In 2021, Open Farm raised $80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet.
At Open Farm, we are passionate about sharing our message of sustainable, ethically sourced nutrition with pet parents.We arelooking forsomeone who shares this belief to join as our Assistant Brand Manager, Innovation. In this role, you will assist with the launch of several innovations while working collaboratively with cross-functional teams to ensure a seamless experience for customers and our retailer partners. You will assist in market research, competitive analysis and forecasting to prioritize innovation and will own project timelines, key milestones and project status tracking. You will foster new ideas and assist the team in bringing innovation to market successfully while creating industry leading products and mission innovation that shape our growth strategy.
The Assistant Brand Manager, Innovation will provide marketing, quantitative, qualitative and project management for key innovation projects. Project Management – Assist in developing and managing timelines and key milestones to achieve successful product launches. Support in cross-functional project management, and communication of project status across the organization.
Data Analysis & Market Research – Assist on market, competitive, and consumer research projects to help support innovation projects and product optimization. Provide and implement business recommendations to internal stakeholders from your analysis of consumer insights and industry data.
Product Launch Support – Assist on revenue forecasting and pricing analysis to position new products in the market, and support in the development and procurement of key launch materials including internal team training and marketing assets.
You have a minimum of 3-5 years professional experience in marketing, marketing analytics, innovation, or project management

High level of proficiency in Microsoft Excel, PowerPoint and Word
Strong project management skills - this role will have you supporting a rapidly growing business with multiple cross-functional stakeholders
Great office culture (with lots of adorable pets) where your pet interrupting video calls or in-person meeting is the norm
Discounted food for your furry family members
Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.
- Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm'srecruitment process should contact karen@openfarmpet.

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