Brand Manager

2 weeks ago

Toronto, Canada Corby Spirit and Wine Limited Full time

Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON
- Corby’s portfolio_
- of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada._
- Why work at Corby? Because we are a great place to work And we’re not the only ones who think so. Corby was named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices._

Position Summary:
Reporting to the Sr. Brand Manager Big Whiskies, the Brand Manager, Jameson will manage and activate the Brand in Canada to promote sustainable value growth and equity gains. He/She will demonstrate thought leadership by identifying creative ways to build brand equity, while managing A&P to deliver profitability. This role requires some understanding of consumer and market insights, experience with commercial and financial reporting, collaboration cross functionally and with agency partners, project management and excellence in execution. A passion for brand execution, innovation, marketing strategy and business development is critical to success in this role.

Key Responsibilities

Reporting to the Senior Brand Manager, your responsibilities include:

- Brand Planning: Development of annual strategic plans to deliver continued growth, both in brand equity and commercial, by localizing global brand visions and developing local brand positioning where needed.
- Media: Develop and implement communication campaigns delivering on the brands' key equity challenges to recruit new consumers.
- BTL Activation: Ensure media to shelf extension, translating the communication campaign to the shopping floor as well as on-premise activations, all designed to recruit more households.
- Innovation: Build a robust innovation pipeline through careful product introduction planning, working cross-functionally with the brand owner, sales, finance, and logistics to secure a commercially viable product and a solid route to market from Ireland.
- Stakeholder Management: Keep the portfolio top of mind internally and build quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills, integrity, influencing skills, and delivery.
- Analysis: Analyze both commercial and brand health data to complete monthly business performance reports translating insights into action.
- Financial Planning: Create and own the budget plan, ensuring resource allocation is in line with the strategy and maximizing impact, and take responsibility for the P&L, tracking and explaining both positive
- and negative developments.

**Requirements**:

- Minimum 3-5 years of marketing experience in the drinks industry or premium FMCG.
- A University degree in Marketing or a similar field.
- Strategic vision to ensure consistent plans that will deliver on the long-term business priorities.
- Strong business acumen and growth mindset, constantly searching for opportunities to drive business impact.
- Operational excellence, multitasking many complex initiatives with strong organization skills.
- A go-getter attitude, you don’t get overwhelmed by big challenges but thrive on them.
- Entrepreneurial mindset and creative problem-solving skills.
- Strong collaborator, you seamlessly work cross-functions to solve problems.
- Strong presentation and influencing skills to convince stakeholders

In exchange we offer a competitive base salary, annual bonus opportunity, comprehensive medical benefits, company sponsored Retirement and Stock Purchase program and the opportunity to work and learn with a Beverage Alcohol Global Leader, Pernod Ricard.

Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at

Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applica

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