Marketing Manager
4 weeks ago
Marketing - Marketing Manager- Maternity Leave Replacement
Marketing Manager – Mat Leave Replacement
Marketing
VP of Marketing
TheMarketing ManageratGreat Gulfplays a pivotal role in driving the company’s marketing efforts. Executes marketing communications plans and programs to end customers to maximize active user registration, traffic, and sales.
Accountable for the quality and timeliness of the go-to-market plans for site-specific marketing programs.
Drafts briefs for marketing agency deliverables
Optimizes use of tailored marketing and media vehicles to drive awareness and demand (i.e. site-specific websites, print, PR, event and email campaigns, as well as other marketing activities).
Visits sales offices regularly to understand needs of Sales staff and any required marketing updates or opportunities.
Accountable for maintaining marketing budgets, including monitoring invoicing and reconciliation.
Works closely with Marketing Director and Sales Teams to ensure full sales, marketing, and brand alignment of programs.
Makes solid and informed recommendations on process improvements.
Monitor social media and web presence.
Maintains awareness of end customers’ demographic and psychographic characteristics to develop targeted and focused site campaigns.
Responsible for analyzing and communications results for all marketing programs via post-program summaries and analysis (ensuring ROI and future campaign planning learning)
The successful candidate will work closely with the Marketing team, Sales team, IT, and several individuals in Great Gulf’s High-rise, Low-rise, and Development teams. The Marketing Manager will work with external suppliers as well.
Provide the minimum or mandatory education and experience requirements to successfully perform the job, including licenses and certifications.
Post-secondary education in Marketing, Business Administration, or similar
3 – 5 years of relevant work experience
Working in office a minimum of 4 days a week
Comfortably sitting in front of laptop/computer throughout the workday
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