Senior Analyst, Performance Media Planning

2 weeks ago

Toronto ON, Canada AutoTrader.ca Full time

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. net in Quebec) offers the largest inventory of new cars and used cars inCanada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider inCanada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. 5 million credit applications are submitted via the Dealertrack Canada portal each year. Senior Analyst, Product Analytics
Is Analysis your passion? Do you love diving into data and discovering actionable insights? You will play a key role in building tools and analyses to help AutoTrader advance our product offerings for dealers across the country. As a curious individual, you will be responsible for gathering and analyzing AutoTrader sales/marketing/performance data for its online products, synthesizing with industry data and uncovering actionable insights allowing AutoTrader to achieve its organizational objectives. You will be a whiz at conducting analyses of digital product performance and customer value, explaining performance drivers and trends, identifying areas for improvement, and you will be confident in presenting your findings to internal and external stakeholders and executives.
Business Analysis & Reporting:
Play a key role in analyses and establishing product- and consumer-centric KPI's; analyze their interdependencies and underlying drivers and develop an AutoTrader view of performance.
Produce analyses and interpretation of complex data aimed at supporting product development, product marketing, and sales efforts, providing context to trends and actionable insights.
Leverage analysis on AutoTrader website performance to develop next steps, and articulate findings to the business and provide business recommendations.
Product Performance:
Design and lead analysis of product performance, product ROI, and quantifying the value AutoTrader products generate for its customers.
Lead efforts to develop and maintain product performance benchmarks, working with product owners to identify areas for improvement.
Participate in preparation and production of sales tools and training components necessary for the Sales team to better sell and understand the value of the products. Support data and analysis needs for new product development as necessary.
Data Knowledge:
Become familiar with AutoTrader product and market/industry data, and understand how it can be used to address business questions.
Work with Engineers and the Product team to provide reporting and website design recommendations.
Build from the ground up new reporting and analytical views using disconnected and disparate data sources to support new initiatives. Evolve and refine those efforts into long term performance management tools.
Other Analysis:
Participate in other corporate and marketing analysis projects as required.
Bachelor’s degree in Business, Computer Science, Engineering, Mathematics, related quantitative field, or equivalent work experience.
·5+ years of total post-education work experience in roles of progressive responsibility
·3+ years of experience in conducting and presenting analysis
· Confidence in presenting and regularly communicating complex ideas to internal teams and external clients, both verbally and in writing
· Experience in developing requirements with critical thinking and problem-solving and formulating business metrics for reporting and analysis
· Ability to identify key performance indicators from product plans and models, and influence stakeholder definitions for successful products
· Demonstrated proficiency with large-scale relational database and BI reporting tools (e.g. SQL Server, BigQuery). Must have strong proficiency with SQL and Excel
· Experience with data visualization tools (i.e. PowerBI, Tableau, etc.)
· Experience with web analytics system (i.e. experience in implementation of web analytics an asset.
· Working knowledge of Office Suite Applications (Excel, PowerPoint, Word, Outlook).
· Experience with statistical tools an asset but not required (i.e. R, Python, etc.)
· Experience in automotive retail sales an asset but not required
· Curiosity and Passion for complex data analysis and reporting.
· Ability to gather, analyze and synthesize data from various sources and present written assessments and recommendations.
· Here are a few benefits we all benefit from that support us to be our creative best.
We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Local in-office free gyms
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

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