Consultant/ Senior Consultant Digital Transformation

4 weeks ago

Toronto ON, Canada Dentsu International Full time

Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients' teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.
The Senior Consultant role at Cardinal Path is designed for people who are seasoned veterans in digital analysis or digital business intelligence but are still looking to grow their analysis chops. Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, testing strategies and optimization and leading projects with teams of analysts. You solve client problems and enjoy working with data because it's like a mystery to be solved. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You're a master storyteller with data and have a passion for finding meaning in data and delivering insights. You will have the opportunity to work with industry experts and world class clients and you will report to the Director, Analysis & Insights.
You will document and critically assess the client's business and analysis questions for Fortune 500 companies
You will provide strategic approaches to data collection and data usage, to align with achieving the client's business needs and priorities
lead projects from initiation through execution
You will develop the infrastructure whereby data is collected, either on a website or via media tools; You will lead data pull methodology from various web analytics and media analytics tools
You will develop visuals to explain data trends, either via dashboarding or data visualization tools
You will manage multiple tasks across multiple projects in a timely manner
You will mentor staff- and entry-level team members
You will have a Bachelor's degree (quantitative field preferred)
You will have 3+ years of business analysis focusing on performance optimization and 3+ years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics
You will have 3+ years working in a professional services organization, such as an advertising agency, media agency or management consultancy
You will have 3+ years experience presenting analysis and insights to stakeholders/clients
You will have very strong skills in Excel and PowerPoint
You will have analyze data and generate relevant insights, then construct a convincing narrative for clients
You will have familiarity with attribution concepts, A/B testing, and voice-of-customer data
You will take constructive feedback well and not afraid to ask questions when help is needed
You will have experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI
You will have the ability to effectively teach advanced concepts to less-experienced colleagues and clients
A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.

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