Marketing Strategist and Content Creator

4 weeks ago

Ontario, Canada Rules Cube Full time
Marketing Strategist and Content Creator

Rules Cube is currently looking for a creative and detail-oriented Marketing Strategist and Content Creator to join our team. The Marketing Specialist will develop and implement marketing strategies and campaigns promoting our company's products and services.

Responsibilities:

  • Develop and implement comprehensive marketing strategies, with a particular focus on content creation for social media, email marketing, white papers, and fact sheets.
  • Develop and execute digital marketing campaigns, including SEO/SEM, database marketing, email, social media, and display advertising.
  • Create engaging content, including copy, graphics, and videos, that resonates with our target audience and supports our overall marketing objectives.
  • Build and maintain our social media presence, ensuring consistency of messaging and branding across all channels.
  • Conduct market research and analyze industry trends to identify opportunities for content creation and improve marketing performance.
  • Use analytics tools, such as Google Analytics, to track and analyze campaign performance and make data-driven recommendations for improvement.
  • Act as a subject matter expert on content creation and marketing strategy, providing guidance and support to internal stakeholders as needed.
  • Stay up to date with the latest marketing technologies and trends, making recommendations for new tools and strategies to enhance our content creation and distribution efforts.

Requirements:

  • Demonstrated ability to develop content marketing strategies that drive lead generation and customer engagement, with a deep understanding of buyer personas and customer journeys.
  • Proven track record of creating compelling and effective content across various formats, such as blog posts, social media content, white papers, case studies, videos, and webinars.
  • Expertise in developing and executing social media campaigns that drive engagement and growth on various platforms, such as LinkedIn, Twitter, and Instagram.
  • Experience with email marketing campaigns, including creating newsletters, nurturing campaigns, and automated workflows.
  • Strong knowledge of SEO best practices and experience optimizing website content to improve search engine rankings and drive organic traffic.
  • Familiarity with graphic design tools such as Canva, Photoshop, or Illustrator, to create visual content such as infographics, social media graphics, and banner ads.
  • Knowledge of website design and user experience best practices, with the ability to provide recommendations for improving website performance and usability.
  • Ability to collaborate effectively with cross-functional teams, including sales, product, and customer success, to align content and marketing strategy with overall business objectives.
  • Experience using data and analytics tools to track and analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement. #J-18808-Ljbffr

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