National Sales
3 weeks ago
National Sales and Events Manager (14 Month Contract) MRG Live
The MRG Group is a leader in experience creation and Canada’s largest independent entertainment company. Since 2008, we’ve built a diverse portfolio spanning live music, hospitality, ticketing, travel, and events.
18 hospitality properties across Canada, including iconic spots like Vogue Theatre (Vancouver), Capital Ballroom (Victoria), Rock ‘N’ Horse Saloon (Toronto), and The Prescott (Ottawa)
An expanding international footprint, with U.Each year, we host 1,000+ events for a growing audience of 2M+ guests. The National Sales and Events Manager is responsible for driving revenue growth by leading the sales efforts targeting group bookings and events. Your primary focus will be on developing and implementing strategic sales initiatives to attract and secure group reservations, meetings, conferences, and events at our establishment. You will work closely with the sales team, operations managers, marketing, and design to ensure exceptional service delivery and exceed revenue targets.
This position is a full-time 14-month contract (with the possibility of extension), based in office at our Toronto HQ and on-site as needed.
Strategic Sales Planning: Develop and execute comprehensive sales strategies to target and secure group bookings, meetings, events, and conferences.
Identify and pursue new business opportunities through proactive prospecting, networking, and relationship building with corporate clients, event planners, travel agencies, and industry partners.
Client Relationship Management: Provide personalized service to understand client needs and preferences, ensuring high levels of customer satisfaction and retention.
Ensure timely contract closure and adherence to company policies and procedures.
Collaboration and Coordination: Collaborate with internal departments such as operations, and back of house staff to ensure seamless coordination and execution of group bookings. Market Research and Analysis: Stay abreast of industry trends, market dynamics, competitor activities, and customer preferences to identify opportunities for revenue growth and competitive positioning. Utilize data-driven insights to refine sales strategies and tactics.
Sales Performance Tracking: Monitor and analyze sales performance metrics, including booking pace, conversion rates, revenue forecasts, and market share in our CRM. Team Leadership and Development: Lead, motivate, and mentor the sales team to achieve individual and collective sales targets. Provide guidance, training, and support to enhance their sales skills, product knowledge, and customer service excellence.
5+ years in progressive sales leadership roles within hospitality, nightlife, events, or the experience economy.
~ Proven experience driving group sales, including prospecting, proposal development, negotiation, and closing.
~ Demonstrated success in revenue growth, pipeline management, and achieving/exceeding sales targets.
~ Strong background in client relationship and account management.
~ Proven leadership and team management skills.
~ Strong project management and organizational abilities.
~ Flexibility to work evenings/weekends and travel within Canada as required.
Competitive salary plus commission
MRG Travel Ambassador Program
A collaborative, creative, and fun workplace culture
Employee discounts and access to unique experiences across MRG venues, events, and hospitality properties
The MRG Group is committed to diversity, equity, and inclusion .
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