National Sales Manager

Position: National Sales Manager Start Date: 01.01.2026Reports to: General ManagerSupervises: Business Development Specialist in Canadian provinces, MarketingHas Contact with: Customers, key accounts, warehouse, managementWork Location: Canada (Ability to travel to head office in Toronto area)Territory: CanadaJob Type: Full TimeMedical Benefits: YesCar Allowance: YesLaptop/Phone: YesCompensation: CompetitiveBonus: YesExperience: Minimum 10 years sales experience in automotive aftermarket spray-gun industry.Travel: 30-40% of position involves travel within CanadaLanguages: Native English, French competency is required (German is an asset)Other: Must be eligible to work in Canada and travel internationallyCompany Profile HR Options is recruiting for SATA Canada. SATA () is a long-standing, reputable global family-owned company headquartered out of Germany. We are a successful, dynamic company in the metal industry and manufacture premium tools for surface coating in series production. Whether for car bodies, musical instruments or designer furniture, where perfect finishes are of utmost importance, people around the globe swear by SATA.SATA spray guns, breathing protection systems, compressed air filters and a wide range of accessories are exclusively developed and manufactured in Germany and enjoy an excellent reputation all over the world. The SATA brand maintains long standing customers worldwide who receive the perfect tools and therefore have the best conditions for excellent work.This Canadian branch of the firm is looking for a strategic, results-oriented National Sales Manager with deep experience in the collision repair and automotive refinish industry. This individual will lead a team of Business Development Specialists across Canada. overseeing sales strategy, revenue growth, budget planning, and market expansion. You will play a critical role in developing regional business plans, building strong channel relationships, and ensuring our offerings remain top-of-mind for all partners in the different sectors.Key ResponsibilitiesLeadership & People ManagementLead and mentor a high-performing team of Business Development SpecialistsDevelop sales goals, KPIs, and compensation structures aligned with national growthtargetsFoster accountability, collaboration, and customer-first thinking across the teamSales Strategy & Market ExecutionOwn and execute national sales strategy across CanadaSupport the colleagues in the field in developing strong relationships with our main stakeholders on a management level (distribution, MSOs, industry partners)Identify and capitalize on new regional opportunities, competitive openings, and under-served marketsBudget & Performance OversightManage annual sales budgets, forecasts, and territory performanceTrack KPIs and sales metrics to optimize performance and resource allocationPartner with the leadership team in Canada, North America and the HQ in Germany on sales projections and pricing strategyIndustry Engagement & Market ImpactRepresent the company at trade shows, industry events, and major partner meetingsStay ahead of market trends, compliance issues, and competition developmentsManage marketing to drive demand generation campaigns and support sales efforts of our distribution partners.Required Qualifications10+ years in B2B sales, with 5+ years in a leadership role managing sales teamsProven experience in the collision repair, automotive paint/refinish, or automotive aftermarket industryDeep knowledge of body shop sales cycles, distribution channels, and national accounts (e.g., MSOs, banner programs)Strong background in budget planning, P&L management, and sales forecastingExcellent leadership, communication, and team-building skillsComfortable with CRM systems and territory performance toolsBachelor's degree in business, Sales, or a related field; industry certifications or MBA a plusPreferred ExperienceExisting network with MSOs, collision shop networks, and refinish product distributorsFamiliarity with product launches and market penetration strategiesExperience navigating sales in a technical environment, working with training and tech support teamsUnderstanding of compliance and safety standards relevant to our targeted industriesWhat We OfferCompetitive base salary with bonus opportunitiesCar allowanceMedical and RRSP benefitsOpportunity to lead the national growth strategy in a well-established and growing companySupportive team culture