Web Analyst

2 months ago

Canada 24 Seven Talent Full time

Pay: $52.75/hrDuration: 12 month contractLocation: Mississauga, Ontario - Hybrid Description:Key responsibilities:• Understand Ecommerce business requirements and objectives• Continuous engagement with internal and external stakeholders to assess their data needs and gather requirements• Build reports, manage custom dimensions, metrics, segments and events in both Adobe Analytics and Google Analytics 4• Create detailed dashboards to deliver standardized reporting for on-site/mobile app features and campaign performance dictated by business objectives and KPIs• Recognize the connection between business operations and analytics to influence business strategies and provide recommendations to enhance customer experience on website and app• Manage tracking and reporting across marketing channels, including SEM, SEO, Display, Affiliate, Social Media, Email etc. providing key insights• Assist stakeholders with advanced reporting and manage ad-hoc requests• Complete data validation projects, and build data pipelines, ensuring high data accuracy and quality• Query large datasets within BigQuery to find insights• Work closely with developers within the Implementation team to support data tracking based on current digital design and framework. Help to conduct QA to ensure data accuracy and integrity• Ensure high data quality within web analytics reporting for both Adobe Analytics and GA4 and understand and reconcile differences between the tools• Provide support for training and reporting to internal stakeholders as required; enable other analysts to understand our existing reporting and to utilize data for their respective teams• Maintain clean documentation of existing and future analytics implementations adhering to organizational standards• Work with the web analytics team to foster a culture of data-driven decision making across e-commerce Technical Skills:• Undergrad or Masters degree in Computer Science, Business Analytics, Mathematics, Statistics, Marketing Analytics or related quantitative field• At least 3 years of extensive, hands-on experience implementing, debugging and reporting in Analytics Tools, with integrations to other tools for both website and native apps• Expert knowledge of Adobe Analytics/Omniture, Google Analytics 4• Expertise with generating reports and building dashboards in Adobe, GA 360/4, Report Builder, Data Feeds etc.• Expert knowledge of Microsoft Excel (advanced lookups, pivot tables)• Expertise with SQL, LookerML is desirable• Experience with dashboard and visualization tools (e.g. Tableau, Looker) considered an asset• Hands on experience with Google Marketing Cloud, BigQuery and Data Studio• Advanced knowledge of floodlight tags and third-party tags• Proficient presenter and communicator• Experience in Ecommerce and Retail• Well versed with Application/Web Development lifecycle, Agile methodology and Altassian products• Basic knowledge of website implementation framework• Basic Knowledge of Javascript, JQuery, HTML, SQL, and CSS• Experience with data workflow tools such as Alteryx or KNIME is a plus

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