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Email Marketing/Retention Specialist
2 months ago
Department: Digital MarketingLocation: Ottawa, ONType: Full-TimeReporting to: Director of MarketingPosition Summary:The Email Marketing Specialist at Bloomex is a crucial player in our digital marketing team,focusing on creating, executing, and optimizing email marketing campaigns that engage ourcustomers and drive sales. This role combines creative communication skills with analyticalabilities to develop targeted email strategies that enhance customer loyalty, increase brandawareness, and contribute significantly to our overall marketing objectives.Key Responsibilities:Email Campaign Management:Design, implement, and manage email marketing campaigns from concept to execution,ensuring alignment with our brand's voice and marketing goals.Segmentation and Personalization:Utilize customer data to segment email lists and personalize content, maximizingengagement and conversion rates. Experience with Klaviyo is preferred.Performance Analysis:Monitor and analyze campaign performance, using insights to optimize future campaignsfor improved effectiveness and ROI.Content Creation:Collaborate with the content and design teams to create compelling email content andvisuals that resonate with our target audience.List Management:Oversee the maintenance and growth of the email list, ensuring compliance with spamregulations and best practicesAutomation and Workflow:Implement and refine email automation workflows to enhance customer engagementand lifecycle marketing efforts.Cross-Functional Collaboration:Work closely with other marketing team members to ensure a cohesive and integratedmarketing strategy.Qualifications and Requirements:- Proven experience in email marketing, with a portfolio of successful email campaigns.- Strong understanding of email marketing platforms (Experience with Klaviyo is preferredand marketing automation technology.- Excellent copywriting and communication skills, with the ability to craft engaging andpersuasive email content.- Proficient in analytics and performance tracking tools, with the capability to translate datainto actionable insights.- Knowledge of HTML/CSS for email design is a plus.Personal Characteristics:- Creative thinker with a passion for digital marketing.- Detail-oriented, with a keen eye for design and content aesthetics.- Highly organized, able to manage multiple projects and deadlines effectively.- Collaborative team player with strong interpersonal skills.- Self-motivated and proactive, with a continuous desire to learn and improve.Benefits and Compensation:- Competitive salary package, reflective of experience and qualifications.- Dynamic and supportive work environment.- Opportunities for professional growth and development within an expanding internationalcompany.
