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Email Marketing Specialist

1 month ago

Ottawa, Ontario, Canada Bloomex Canada Full time
Email Marketing Specialist Job Description

Bloomex Canada is seeking a highly skilled Email Marketing Specialist to join our Digital Marketing team. As a key player in our marketing strategy, you will be responsible for creating, executing, and optimizing email marketing campaigns that engage our customers and drive sales.

Key Responsibilities:
  • Design and implement email marketing campaigns from concept to execution, ensuring alignment with our brand's voice and marketing goals.
  • Utilize customer data to segment email lists and personalize content, maximizing engagement and conversion rates.
  • Monitor and analyze campaign performance, using insights to optimize future campaigns for improved effectiveness and ROI.
  • Collaborate with the content and design teams to create compelling email content and visuals that resonate with our target audience.
  • Oversee the maintenance and growth of the email list, ensuring compliance with spam regulations and best practices.
  • Implement and refine email automation workflows to enhance customer engagement and lifecycle marketing efforts.
Qualifications and Requirements:
  • Proven experience in email marketing, with a portfolio of successful email campaigns.
  • Strong understanding of email marketing platforms and marketing automation technology.
  • Excellent copywriting and communication skills, with the ability to craft engaging and persuasive email content.
  • Proficient in analytics and performance tracking tools, with the capability to translate data into actionable insights.
Benefits and Compensation:
  • Competitive salary package, reflective of experience and qualifications.
  • Dynamic and supportive work environment.
  • Opportunities for professional growth and development within an expanding international company.