Senior Manager, Digital Marketing

3 weeks ago

Ottawa, Ontario, Canada LeverageTek Staffing Solutions Full time

LeverageTek is actively seeking a Senior Manager, Digital Marketing for a 6-month contract position with its Ottawa-based customer

Work Location

The successful candidate will be required to work 3 days/week on-site at the customer location in Ottawa

Security Requirement

Must have Canada Enhanced Reliability Clearance in-hand

Key Tasks

  • Oversee, lead, plan, manage, implement and evaluate eCommerce marketing strategies that promote the initiatives and goals of the Division.
  • Oversee the research, development and implementation of marketing content and Search Engine Optimization/Search Engine Marketing (SEO/SEM), Artificial Intelligence (AI)/Machine Learning, personalization, Smart Search in order to heighten digital engagement and build awareness
  • Manage, develop and implement an A/B testing strategy to optimize the online customer experience, measuring results and documenting best practices.
  • Conduct competitive analysis to identify gaps and improve opportunities, as required.
  • Develop, manage and execute web content strategy aligned with key corporate and e-commerce objectives
  • Manage the assessment, cataloguing and organization of web content
  • Develop and manage the product content onboarding & optimization strategy for the entire product catalogue using eCommerce best practices
  • Manage email, social media, display ads, blog, pay-per-click (PPC) advertising and SEM marketing strategies
  • Develop and manage email campaigns and e-newsletters catered to specific target demographics
  • Utilize marketing tools to develop segmented marketing campaigns
  • Manage online order fulfillment logistics and develop procedures for the stores to reduce cost, increase efficiency and improve the customer experience
  • Build and sustain working relationships with e-commerce platform development vendors and designers
  • Research, oversee, manage and maintain relevant knowledge around latest eCommerce trends, best practices and technologies
  • Review, process and determine order routing for completeness and accuracy
  • Ensure accounting processes are in place for shipping, receiving, return, etc, such as receipts and packing slips
  • Manage employees
  • Leverage customer insights, analytics, research and reporting functions to support decision making, analyzing results, develop best practices for the department and provide advice to senior management
  • Manage and monitor budget at a program or project level
  • Work with, and support the Purchasing and Inventory Management personnel
  • Perform data management activities pertaining to products, customers and website traffic
  • Analyze data received from the 3rd party web provider
  • Prepare reports on key performance metrics, web analytics and sales performance for stakeholders and audiences, as well as to draw conclusions that support evidence-based decision-making
  • Summarize statistical methods used to perform data analysis, as required
  • Support special projects through data extraction, analysis, and interpretation, as required
  • Develop strategies and tactics to baseline data management, reporting and analytics
  • Apply NPF policies, procedures, regulations, and applicable legislation
  • Ensure compliance with the Health & Safety Program and may act as a member of a local NPF Committee
  • Perform other related duties as assigned by supervisor.

Key Qualifications

  • 6+ years of experience in retail, order management, online marketing or web content development/management in an enterprise environment
  • Experience with Microsoft Dynamics 365 Customer Insights email marketing with ability to define segments within Customer Insights that target key customers
  • Ability to manage a team of specialists to execute multichannel marketing campaigns

Qualifications

  • Bachelor's degree, college diploma or certificate in Business Administration, Marketing, Commerce, or a related field
  • Experience in the management and operation of an eCommerce website
  • Experience in developing and managing relationships with eCommerce vendors
  • Expertise in developing and managing eCommerce content strategies, marketing campaigns, social media and targeted emails
  • Knowledge of the principles of business and retail management practices, and theories
  • Experience in digital marketing platforms
  • Expertise in digital media principles, practices, theories and trends
  • Knowledge of the differing cultures and demographics of various digital media networks
  • Skills in web content development/management
  • Knowledge of web-based marketing tactics
  • Knowledge of web/mobile A/B testing and multivariate experiments
  • Expertise in trends in content delivery methods
  • Experience in order management
  • Experience in budget management
  • Knowledge of productivity standards and cost/retail accountability methods
  • Knowledge operations management in various retail departments
  • Skills in logistics related to online order fulfillment
  • Experience in business and strategic planning
  • Experience in making recommendations and providing advice in digital marketing initiatives
  • Experience in project management
  • Experience in retail management
  • Skills in statistical/data analysis and data management
  • Experience in personnel administration
  • Experience in developing, implementing and applying policies, procedures, and regulations

About LeverageTek Staffing Solutions

Founded in 2003, LeverageTek provides end-to-end, cross-functional staffing solutions throughout North America. We are a trusted partner to leading private and public sector organizations and experts in talent solutions that create optimal business outcomes.

Don't let our name fool you. Our roots are in technology, but we are also a proven leader in accounting and finance, sales and marketing, human resources, supply chain, and legal talent acquisition. We offer contract and permanent staffing, executive search, talent mapping, management consultancy, and contractor payroll management.

LeverageTek is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our customers, the candidates we represent, and the diverse communities we call home. We do all of this with kindness, empathy, and respect for each other. LeverageTek is committed to employment equity and creating a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, religion, gender, national origin, age, disability, and marital status.

Accessibility accommodations are available upon request

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