Senior Marketing Manager

4 weeks ago

Toronto ON, Canada Creative Niche Full time

As a Senior Marketing Manager you will be responsible for planning, organizing, and executing on specific programs or campaigns for a group of accounts, with the focus of generating further opportunities and ultimate growth within current clients.Planning and advising:Deep knowledge of the accounts, changes and insights to inform initiatives.Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.Segment database in relevant verticals or regionsUsing data, recommend approaches, best practices and optimizations to improve performance against different goals.Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives, as well as look for synergies.Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.Lead and build marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.Launches & Optimizes CampaignsInterface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content.Communicate and educate the sales team regarding new and planned marketing activities.Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.Define and monitor ABM scoring and attribution.Develop comprehensive paid media strategy based on target accounts, buying intent, campaign type and moment on the journey.Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media.Track and analyze the campaign effectiveness to determine ROI and prioritize resources. Own and share the analysis and reporting on the success of campaigns with leadership.Engage with Product Marketing, Field Marketing, Marketing Ops as well as Center of ExcellenceProcess & AlignmentFind ways to simplify the process to speed up time to launch.Identify opportunities to improve marketing effectiveness through better targeting.Document and communicate processes across different teams.Engage with Center of Excellence to pull from existing resources or assets.

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