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Bilingual Digital Media Specialist, Social

3 months ago


PointeClaire QC, Canada Sleep Country Canada Full time €250

Company DescriptionAt Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.Job DescriptionSleep Country / Dormez-Vous is looking for an experienced and creative Digital Media Specialist - Paid Social to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts in collaboration with our marketing and sales teams as well as other departments.This role operates in a hybrid work model out of our corporate offices in Pointe-Claire, QC.Responsibilities of this role include but are not limited to:​​​Own the day-to-day management of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goalsAssist in weekly, monthly, and quarterly media planning across digitalBuild and present media plans against revenue goalsManage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimizationFacilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign managementProvide recommendations on tactics, audiences, placements and pacing for social marketing campaignsGarner insights on creative assets to ensure proper optimization against performance KPIsWork closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch pointsEvaluate success of social media advertising campaigns to inform investment decisionsResponsibility for weekly, monthly and ad-hoc reporting and analysis as required.QualificationsA University/College degree in Marketing, Business, eCommerce or related discipline preferred.3-5 years of hands-on experience managing paid social, display, programmatic campaigns.Background working at Agency/ecommerce/tech platform/ or DTC brandExperience working with external partners including creative agencies and media platforms.Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills.Proficient skills in Excel.Relevant certifications across advertising platforms including Blueprint certification.Fully Bilingual (English/French) written and spoken required.Additional informationWhy members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:This is not a job but a CAREER with opportunities for growth and advancementDiverse and inclusive work environmentWe will invest in you and provide extensive training, mentoring and continuous developmentAccess to training and development platformsFull medical, dental benefits and a Deferred Profit Sharing ProgramAnnual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipmentAssociate Discount Program where you will be able to enjoy some of the world’s best sleep productsMaternity/Parental leave top up benefitsTuition Reimbursement Program that covers professional AND personal developmentLong service awards, celebrations and other social eventsAssociate Referral ProgramPaid day off to volunteer at your local charity of choiceRecognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human CapitalCommitment to Equity, Diversity, Inclusion & Belonging (EDI&B)At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.About Sleep Country Canada/Dormez-vous?Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country Canada operates under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada. The Company has omnichannel and ecommerce operations including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada. Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit