Content Writer

3 weeks ago

Mississauga ON, Canada BoomerangFX Full time

Who We Are:BoomerangFX is a dynamic and innovative digital marketing agency specializing in maximizing online visibility and engagement for our clients. We pride ourselves on our creative approach, cutting-edge strategies, and commitment to delivering exceptional results.Position Overview: We are seeking a talented and versatile Content Writer to join our team. The successful candidate will be responsible for creating engaging and compelling content for a variety of platforms, including paid media, websites, and landing pages. This individual will play a crucial role in enhancing brand messaging, driving conversions, and elevating our clients' online presence.Key Responsibilities:Develop high-quality content tailored to specific target audiences, ensuring consistency in tone, style, and brand voice.Collaborate closely with our marketing team to understand client objectives, target demographics, and campaign goals.Create persuasive and impactful copy for paid media campaigns, including ad copy, social media posts, and sponsored content.Write compelling website copy that effectively communicates brand messaging, product features, and value propositions.Craft engaging content for landing pages that drives conversions and encourages user interaction.Conduct thorough research on industry trends, competitor strategies, and target audience preferences to inform content development.Optimize content for SEO to improve search engine rankings and increase organic traffic.Stay updated on emerging technologies, digital marketing trends, and best practices in content writing and digital advertising.Qualifications:Bachelor's degree in English, Communications, Marketing, or related field.Proven experience as a content writer, preferably in a digital marketing or advertising agency.Exceptional writing, editing, and proofreading skills, with a keen eye for detail and accuracy.Strong understanding of digital marketing principles and strategies.Proficiency in SEO best practices and keyword research tools.Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.Excellent communication and collaboration skills, with the ability to effectively convey complex ideas and concepts.Creative thinker with a passion for storytelling and a knack for crafting engaging narratives.Proficiency in content management systems (CMS) and digital marketing tools/software (e.g., Google Analytics, SEMrush, Adobe Creative Suite) is a plus.Benefits:Dental care Extended health care Paid time off Schedule:Monday to Friday (9 AM – 5PM)Full time in office (required)Ability to Commute:Mississauga, ON (required)

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