Content Writer

4 weeks ago

mississauga, Canada BoomerangFX Full time

Who We Are:

BoomerangFX is a dynamic and innovative digital marketing agency specializing in maximizing online visibility and engagement for our clients. We pride ourselves on our creative approach, cutting-edge strategies, and commitment to delivering exceptional results.


Position Overview:

We are seeking a talented and versatile Content Writer to join our team. The successful candidate will be responsible for creating engaging and compelling content for a variety of platforms, including paid media, websites, and landing pages. This individual will play a crucial role in enhancing brand messaging, driving conversions, and elevating our clients' online presence.


Key Responsibilities:

  • Develop high-quality content tailored to specific target audiences, ensuring consistency in tone, style, and brand voice.
  • Collaborate closely with our marketing team to understand client objectives, target demographics, and campaign goals.
  • Create persuasive and impactful copy for paid media campaigns, including ad copy, social media posts, and sponsored content.
  • Write compelling website copy that effectively communicates brand messaging, product features, and value propositions.
  • Craft engaging content for landing pages that drives conversions and encourages user interaction.
  • Conduct thorough research on industry trends, competitor strategies, and target audience preferences to inform content development.
  • Optimize content for SEO to improve search engine rankings and increase organic traffic.
  • Stay updated on emerging technologies, digital marketing trends, and best practices in content writing and digital advertising.


Qualifications:

  • Bachelor's degree in English, Communications, Marketing, or related field.
  • Proven experience as a content writer, preferably in a digital marketing or advertising agency.
  • Exceptional writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
  • Strong understanding of digital marketing principles and strategies.
  • Proficiency in SEO best practices and keyword research tools.
  • Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
  • Excellent communication and collaboration skills, with the ability to effectively convey complex ideas and concepts.
  • Creative thinker with a passion for storytelling and a knack for crafting engaging narratives.
  • Proficiency in content management systems (CMS) and digital marketing tools/software (e.g., Google Analytics, SEMrush, Adobe Creative Suite) is a plus.


Benefits:

Dental care

Extended health care

Paid time off

Schedule:

Monday to Friday (9 AM – 5PM)

Full time in office (required)


Ability to Commute:

Mississauga, ON (required)

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