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Email Marketing Specialist

3 months ago

Ottawa, Canada Porter Media Full time
Who We Are

Porter Media is a leading ecommerce growth agency dedicated to helping brands achieve remarkable success through strategic growth marketing solutions. Our comprehensive services encompass paid social advertising, paid search advertising, and retention marketing via email and SMS. We specialize in crafting customized, data-driven strategies that drive traffic, boost conversions, and maximize ROI for our clients.


The Role

The Email Marketing Specialist at Porter Media plays a critical role within the Retention department, supporting the Retention Strategist in developing and implementing strategies to enhance customer lifetime value (LTV), repeat order rates, and loyalty. This role is instrumental in reducing customer churn and focuses on various retention channels, including email, SMS, subscription, memberships, and direct mail. The Email Marketing Specialist will work collaboratively within the team to analyze data, assist in strategy development, and contribute to the overall success of retention initiatives.


Responsibilities:
  • Collaborate with the Retention Strategist in developing and optimizing retention strategies, including email, SMS, subscription, memberships, and direct mail campaigns.
  • Assist in analyzing customer data and market trends to inform retention strategies aimed at increasing customer loyalty and reducing churn.
  • Contribute to cross-functional efforts to ensure cohesive customer retention approaches and work closely with paid media and creative teams.
  • Support in monitoring, analyzing, and reporting on the effectiveness of retention initiatives, tracking key performance indicators (KPIs), and departmental performance.
  • Provide insights and recommendations for continuous improvement of retention efforts, both internally and for clients.
  • Participate in managing marketing campaigns, including segmentation, targeting, messaging, and A/B testing.
  • Collaborate with external vendors and clients, ensuring compliance with ergonomic standards and safety requirements.
  • Assist in managing budgets, milestones, deadlines, and project outcomes.
  • Engage in planning meetings, reviewing creatives, and testing elements of email/SMS campaigns.
  • Stay updated with trends in online and email/SMS marketing and contribute to strategies for direct sales and customer acquisition.
  • Learn and utilize email and SMS tools/platforms like Klaviyo, Attentive, PostScript, SMS Bump, etc., with end-to-end tracking.
  • Contribute to conceptualizing marketing campaigns addressing customer pain points, collaborating with graphic designers for improved layout and appearance.
  • Support in educating on email marketing best practices, providing benchmark reports, and maintaining certifications in various platforms.
  • Be an active team player in a collaborative environment, focusing on digital marketing best practices and client success.


Required Skills
  • Developing strategies for enhancing customer LTV, repeat order rates, and loyalty.
  • Assisting in analyzing customer data and market trends.
  • Collaborating across departments for cohesive retention approaches.
  • Monitoring, analyzing, and reporting on retention initiative effectiveness.
  • Supporting in managing marketing campaigns, segmentation, targeting, and A/B testing.
  • Contributing to relationships with external vendors and clients.
  • Assisting in managing budgets, milestones, deadlines, and project outcomes.
  • Participating in planning meetings, reviewing creatives, and testing campaign elements.
  • Staying updated with online, email, and SMS marketing trends.
  • Learning and leveraging tools like Klaviyo, Attentive, PostScript, SMS Bump.
  • Contributing to campaigns that address customer pain points.
  • Supporting in educating on email marketing best practices and maintaining certifications.
  • Being an active team player in digital marketing environments.
  • Assisting in managing client relationships and deliverables.
  • Understanding UI/UX best practices for email marketing.
  • Proficient in the following software and applications:
  • Triple Whale
  • Northbeam
  • Google Analytics
  • Shopify
  • G Suite (Drive, Sheets, Docs, Mail, etc)
  • Slack
  • Dropbox
  • ClickUp
  • ChatGPT
  • Klaviyo
  • Attentive
  • Post-Script
  • SMS Bump
What Success Looks Like

Day-to-Day:

  • Actively participating in retention team activities and meetings.
  • Contributing to the development of retention strategies based on data insights.
  • Actively tracking and managing ongoing retention projects.
  • Analyzing data from ESPs, SMS platforms, and Google Analytics and making adjustments to strategies accordingly.
  • Regularly engaging with team members for project updates and brainstorming sessions.


Who You Report To
  • Retention Strategist


What You’ll Bring To The Table
  • Expertise in developing innovative customer email marketing strategies, data analysis, and cross-functional collaboration.
  • Proficiency in monitoring and reporting on the effectiveness of retention initiatives, including key performance indicators (KPIs).
  • Competence in managing marketing campaigns, including segmentation, targeting, and A/B testing.
  • Strong skills in handling relationships with external vendors and clients, ensuring compliance and satisfaction.
  • Proficiency in budget and project management, with efficient resource allocation.
  • Awareness of market trends in online, email, and SMS marketing, with the ability to adapt strategies accordingly.
  • Proficiency in using email and SMS marketing tools/platforms such as Klaviyo, Attentive, PostScript, SMS Bump, and others.
  • Creative ability to conceptualize marketing campaigns that address customer pain points and enhance engagement.
  • Strong understanding of UI/UX (User Interface/User Experience) best practices for email marketing.
  • Leadership skills to effectively lead the retention team, foster development, and improve team morale.
  • A focus on increasing client satisfaction through effective retention strategies and positive client interactions.
  • Commitment to continuous improvement and staying updated with industry trends.
  • Excellent communication skills to articulate complex strategies clearly to stakeholders.
What You Can Expect From Porter Media
  • Opportunities to connect with industry leaders and engage in top-tier marketing conferences focused on business growth and e-commerce.
  • A dynamic, fast-paced setting conducive to growth-oriented leadership.
  • Collaborative, innovative team committed to growth marketing excellence.
  • A culture of innovation, accountability, and client success.
  • Impactful role in a rapidly growing startup with financial investment opportunities.
  • Access to tailored professional development resources and ongoing learning in e-commerce and digital marketing.
  • Opportunities to participate in leading conferences and workshops.
  • A workplace that values creative, data-driven strategies and fosters flexibility in adapting to changing e-commerce trends.
  • Openness to new technologies and methodologies in digital marketing.
  • Flexibility in work hours.
  • An opportunity to have an impact in a rapidly growing startup.
  • Perks, benefits, and opportunities to invest in your future.
Perks
  • Remote work
  • Flexible work hours
  • Allowances
  • Unlimited PTO