Sr. Manager, Brand Marketing
2 weeks ago
Why BoomerangFX?
At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology, cosmetic surgery, women’s health, and more.
BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient, and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech, and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising, and lead generation in a single user-friendly solution – this unique feature-rich practice management solution is supported by Artificial Intelligence and designed to help our clients succeed in the marketplace.
BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices. We are a company that thrives on innovation and out-of-the-box thinking. We have a passion for inspiring the next female entrepreneurs who are fueling the fastest-growing sector in private-pay healthcare.
When you work alongside with BoomerangFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork, and continuous learning and celebrate a variety of social activities including weekly social hours, company-paid lunches, live entertainment, offsites, motivational podcast speakers inhouse, and ongoing training and development events.
Role Overview:
The Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills, a proven track record in brand management, and a deep understanding of event coordination and media relations.
Key Responsibilities:
- Strategic Brand Planning: Develop and execute strategic plans to enhance brand awareness and market presence. Create innovative marketing campaigns and initiatives designed to scale the Boomerang brand effectively.
- Brand Development: Continuously strategize and develop ideas to elevate brand perception and recognition. Drive brand consistency across all platforms and communications.
- Public Relations: Design and implement public relations strategies to build and maintain a positive image. Manage media relationships, create press releases, and engage with influencers to amplify brand messaging.
- Event Planning: Oversee the planning, coordination, and execution of high-impact events, including product launches, trade shows, and corporate gatherings. Ensure events align with brand values and deliver exceptional experiences.
- Team Leadership: Lead, mentor, and inspire a team. Promote a collaborative environment and drive performance to meet departmental and company goals.
- Analytics and Reporting: Monitor and analyze the performance of marketing and PR initiatives. Provide regular insights and reports to senior management, optimizing strategies based on data-driven results.
- Budget Management: Develop and manage budgets for marketing, PR, and event activities. Ensure efficient allocation of resources and cost-effective execution.
- Collaboration: Partner with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and successful campaign execution.
Additional Key Responsibilities
- Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series.
- Design email templates and write engaging content tailored to target audiences.
- Collaborate with graphic designers, and other team members to create cohesive and visually appealing emails.
- Manage and segment the email subscriber list to ensure targeted and relevant communications.
- Graphic design skills are preferred
Qualifications:
- Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, or a related field. An MBA or relevant advanced degree is a plus.
- Minimum of 7 years of experience in brand marketing, public relations, and event planning, with a proven ability to scale brand initiatives effectively.
- Demonstrated success in developing and executing strategic brand marketing plans and successful PR campaigns.
- Strong leadership and team management skills, with experience in guiding high-performance teams.
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for designing and producing marketing materials.
- Expertise in HubSpot, including creating and managing marketing campaigns, lead generation, and performance tracking.
- Experience with customizing HTML to develop and optimize email marketing campaigns.
- Exceptional written and verbal communication skills, with the ability to craft compelling messages and effectively engage with media and stakeholders.
- Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
- Creative problem-solving abilities and a keen eye for detail and innovation.
What We Offer:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holidays
- Professional development opportunities
- A dynamic and collaborative work environment
-
Sr. Manager, Brand Marketing
2 weeks ago
Mississauga, Canada BoomerangFX Full timeThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills,...
-
Sr. Manager, Brand Marketing
2 weeks ago
Mississauga, Canada BoomerangFX Full timeThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills,...
-
Sr. Field Marketing Manager
1 week ago
Mississauga, Ontario, Canada Compass Canada Full timeYou might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees. Job Title: Sr. Field Marketing Manager This role is a key part of our marketing team, responsible for leading the marketing function...
-
Sr. Field Marketing Manager
7 days ago
Mississauga, Canada COMPASS GROUP CANADA Full timeYou might not know our name, but you know where we are. That’s because Compass Group Canada is part of a global foodservice and support services company that’s the 6th largest employer in the world, with 625,000 employees.You’ll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues,...
-
Mississauga, Canada BoomerangFX Full timeSr. Manager of Public Relations, Brand and Event Planning Part Time / Full Time Sr. Manager of Public Relations, Brand and Event PlanningThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event...
-
Mississauga, Canada BoomerangFX Full timeSr. Manager of Public Relations, Brand and Event Planning Part Time / Full Time Sr. Manager of Public Relations, Brand and Event PlanningThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event...
-
Sr. Field Marketing Manager
1 week ago
Mississauga, Canada Compass Canada Full timeYou might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees. You'll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues,...
-
Sr. Manager, Brand Marketing
1 week ago
Mississauga, Canada BoomerangFX Full timeThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills,...
-
Sr. Manager, Brand Marketing
1 week ago
Mississauga, Canada BoomerangFX Full timeThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills,...
-
Sr. Manager, Brand Marketing
2 weeks ago
Mississauga, Canada BoomerangFX Full timeWhy BoomerangFX? At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology,...
-
Sr. Manager, Brand Marketing
2 weeks ago
Mississauga, Canada BoomerangFX Full timeWhy BoomerangFX?At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology, cosmetic...
-
Mississauga, Canada BoomerangFX Full timeSr. Manager of Public Relations, Brand and Event PlanningPart Time / Full TimeThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang...
-
Mississauga, Canada BoomerangFX Full timeSr. Manager of Public Relations, Brand and Event PlanningPart Time / Full TimeThe Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang...
-
Sr. Manager, Brand Marketing
1 week ago
Mississauga, ON, Canada BoomerangFX Full timeWhy BoomerangFX?At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology, cosmetic...
-
Sr. Manager, Brand Marketing
2 weeks ago
Mississauga, ON, Canada BoomerangFX Full timeWhy BoomerangFX?At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology, cosmetic...
-
Sr. Manager, Brand Marketing
2 weeks ago
Mississauga, Ontario, Peel region, Canada BoomerangFX Full timeWhy BoomerangFX?At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology, cosmetic...
-
Sr. Program Manager
1 month ago
Mississauga, Canada Bond Brand Loyalty Full timeAbout Us At Bond we design, build, and manage creative and innovative solutions for our clients, all with the goal of helping them build ever-stronger loyalty to their brands. That can take us in some pretty amazing directions, and as a Sr. Program Manager supporting the Global Insights team, you’ll have your hands on the wheel as we drive the...
-
Marketing Manager
3 months ago
Mississauga, Canada Brand Felt Group Full time**WHO WE ARE** As a fourth-generation family business, Brand has a long history of good product because of good people.With an integrated manufacturing process and partnerships built on trust, we serve the evolving needs of engineers and technicians with high-performance felts and technical material tailored to do more. We operate five connected businesses...
-
Product Brand Manager Ii
3 months ago
Mississauga, Canada McCormick & Company Full timeMcCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service...
-
Brand and Marketing Manager
2 weeks ago
Mississauga, Canada CPG Connect Full timep>Job Posting Category: Experienced Professionals (1+ years)Career Level: Experienced (Non-Manager)Industry: Packaged GoodsJob Category: MarketingYears Experience: 4-6 YearsJob Type: Full-timePosting Date: July 29, 2024Job Location:Share this job:Job DescriptionAre you a creative and passionate marketer? Do you want the opportunity to play a key role in...
