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Sr. Manager, Brand Marketing

2 months ago

Mississauga, Canada BoomerangFX Full time

Why BoomerangFX?


At BoomerangFX, we are a trailblazing force in healthcare SaaS solutions, recently recognized by Deloitte as one of the fastest-growing tech companies in North America. We’re proud to offer innovative solutions in clinic practice management, digital marketing, and e-learning to the aesthetic medical industry, including dermatology, cosmetic surgery, women’s health, and more.


BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.


Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient, and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech, and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising, and lead generation in a single user-friendly solution – this unique feature-rich practice management solution is supported by Artificial Intelligence and designed to help our clients succeed in the marketplace.


BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices. We are a company that thrives on innovation and out-of-the-box thinking. We have a passion for inspiring the next female entrepreneurs who are fueling the fastest-growing sector in private-pay healthcare.


When you work alongside with BoomerangFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork, and continuous learning and celebrate a variety of social activities including weekly social hours, company-paid lunches, live entertainment, offsites, motivational podcast speakers inhouse, and ongoing training and development events.


Role Overview:

The Director of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills, a proven track record in brand management, and a deep understanding of event coordination and media relations.


Key Responsibilities:

  • Strategic Brand Planning: Develop and execute strategic plans to enhance brand awareness and market presence. Create innovative marketing campaigns and initiatives designed to scale the Boomerang brand effectively.
  • Brand Development: Continuously strategize and develop ideas to elevate brand perception and recognition. Drive brand consistency across all platforms and communications.
  • Public Relations: Design and implement public relations strategies to build and maintain a positive image. Manage media relationships, create press releases, and engage with influencers to amplify brand messaging.
  • Event Planning: Oversee the planning, coordination, and execution of high-impact events, including product launches, trade shows, and corporate gatherings. Ensure events align with brand values and deliver exceptional experiences.
  • Team Leadership: Lead, mentor, and inspire a team. Promote a collaborative environment and drive performance to meet departmental and company goals.
  • Analytics and Reporting: Monitor and analyze the performance of marketing and PR initiatives. Provide regular insights and reports to senior management, optimizing strategies based on data-driven results.
  • Budget Management: Develop and manage budgets for marketing, PR, and event activities. Ensure efficient allocation of resources and cost-effective execution.
  • Collaboration: Partner with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and successful campaign execution.


Additional Key Responsibilities

  • Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series.
  • Design email templates and write engaging content tailored to target audiences.
  • Collaborate with graphic designers, and other team members to create cohesive and visually appealing emails.
  • Manage and segment the email subscriber list to ensure targeted and relevant communications.
  • Graphic design skills are preferred


Qualifications:

  • Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, or a related field. An MBA or relevant advanced degree is a plus.
  • Minimum of 7 years of experience in brand marketing, public relations, and event planning, with a proven ability to scale brand initiatives effectively.
  • Demonstrated success in developing and executing strategic brand marketing plans and successful PR campaigns.
  • Strong leadership and team management skills, with experience in guiding high-performance teams.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for designing and producing marketing materials.
  • Expertise in HubSpot, including creating and managing marketing campaigns, lead generation, and performance tracking.
  • Experience with customizing HTML to develop and optimize email marketing campaigns.
  • Exceptional written and verbal communication skills, with the ability to craft compelling messages and effectively engage with media and stakeholders.
  • Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
  • Creative problem-solving abilities and a keen eye for detail and innovation.


What We Offer:

  • Competitive salary and performance-based bonuses
  • Comprehensive benefits package, including health, dental, and vision insurance
  • 401(k) plan with company match
  • Generous paid time off and holidays
  • Professional development opportunities
  • A dynamic and collaborative work environment