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Senior Media Buyer

3 months ago

Canada Vroom Media Group Full time

Company Description


Vroom Media Mission: “To revolutionize life insurance marketing agencies and how people work.”

We not only consistently deliver the best results for our clients, but we also prioritize building a one-of-a-kind working experience for our team. We are 100% remote, and we encourage employees to work from anywhere in the world.

We believe that our company is most productive when our employees are fulfilled, challenged and working to achieve both their personal and professional goals, instead of putting one on hold for the sake of the other.”

As a senior media buyer, you’ll be responsible for managing direct response campaigns on Facebook Ads for clients in the Financial Services verticals. You will also be optimizing and managing our own agency ads. You’ll set up, test, analyze and optimize Facebook, Instagram, and Google campaigns. This is a full-time position with plenty of growth opportunities.


Role-Specific Competencies:


You’re analytical

You’re creative and can think out-of-the-box

You’re proactive and customer focused

You can work independently

You can handle deadlines

You are a self-starter, eager to do the next best thing


Vroom Core Values:


→ Proactive: We identify problems early on, make changes, iterate and learn from those experiences.

→ Extreme Ownership: We take responsibility for our tasks at hand, are willing to learn, make mistakes, and stand by our work.

→ Full Transparency: We examine our practices openly and honestly

→ Take the path of least resistance: We keep it simple from the way we serve our customers to the way we work together.


Duties:


Oversee the development, management, and implementation of the company’s marketing program.

Represent the company with the highest level of integrity, character, professionalism, and ethics.

Mentor and oversee the marketing team ensuring all client accounts are within KPI’s and coordinate daily activities.

Develop marketing and advertising strategies that drive traffic to sales centers, website, and social media channels.

Undertake competitive analysis and stay current with industry trends and innovations.

Track, evaluate, and report on the effectiveness of on-going advertising campaign metrics.


Qualifications:


Three (3) or more years of experience in marketing with at least one (1) year in a supervisory role preferred.

English speaker and excellent communication skills, both spoken and written

Experience in Facebook marketing, Google ads campaign, direct response marketing, or lead generation is a must

2 - 3 years of relevant experience in a similar position

Experience in copywriting is a plus

Experience in creative strategy is required

You’re enthusiastic and fun to work with