Senior Paid Media Manager

2 months ago

Montreal, Canada inBeat Agency Full time


Location: Montreal, Quebec (On-Premises)


Department: Paid Media


Reports To: CMO

About InBeat Agency: InBeat Agency is a dynamic and fast-growing marketing agency specializing in micro-influencer marketing, UGC (User Generated Content) performance creative, paid media management, and SEO. We partner with leading consumer brands to drive their marketing efforts through innovative and data-driven strategies. Our team is composed of 80 talented professionals committed to achieving outstanding results for our clients.


Job Overview: We are seeking an experienced Paid Media Manager/Specialist to join our team in Montreal. This role is dedicated to managing a substantial multi-million media budget annually for a specific client. The ideal candidate will have a strong background in paid media, a deep understanding of digital advertising strategies, and the ability to thrive in a fast-paced, growing environment. This position requires on-premises work at our client's office and includes perks such as paid travel to the office.


Key Responsibilities:


Campaign Management:

  • Develop, execute, and optimize comprehensive paid media campaigns across various digital channels, including but not limited to Google Ads, Facebook Ads, Instagram, Snapchat, and YouTube.
  • Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve client goals.
  • Manage a media budget of $10 million annually, ensuring efficient allocation and expenditure.


Strategy Development:

  • Collaborate with the client to understand their business objectives and develop tailored paid media strategies to meet their goals.
  • Conduct market research and competitive analysis to identify opportunities for campaign optimization and innovation.
  • Utilize the client's existing content pipeline to create and implement effective ad creatives and messaging.


Reporting and Analysis:

  • Provide regular performance reports and insights to the client, highlighting key metrics, trends, and recommendations.
  • Use advanced analytics tools to track campaign performance and measure the effectiveness of advertising efforts.
  • Identify and troubleshoot issues affecting campaign performance, implementing solutions promptly.


Collaboration:

  • Work closely with the client’s marketing team, creative team, and other stakeholders to ensure alignment and successful execution of campaigns.
  • Coordinate with internal teams at InBeat Agency to leverage additional resources and expertise as needed.
  • Participate in regular client meetings to discuss campaign progress, strategies, and future plans.


Qualifications:

  • Minimum of 4 years of experience in paid media management, preferably within an agency or a high-budget client environment.
  • Proven track record of managing large-scale media budgets and delivering successful digital advertising campaigns.
  • In-depth knowledge of digital advertising platforms, tools, and best practices.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and interpersonal skills, with the ability to build and maintain client relationships.
  • Highly organized with the ability to manage multiple projects and priorities simultaneously.
  • Proficiency in analytics and reporting tools such as Google Analytics, SEMrush, or similar platforms.
  • Experience with A/B testing, audience targeting, and conversion rate optimization.
  • Ability to work on-premises at the client’s office in Montreal.


Perks and Benefits:

  • Competitive salary and performance-based incentives.
  • Paid travel to the office.
  • Opportunity to work with a high-profile client with a significant media budget.
  • Fast-growing and dynamic work environment with opportunities for career advancement.
  • Health, dental, and vision insurance.
  • Professional development and training opportunities.

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