Digital Marketing Specialist

6 days ago


Etobicoke, Canada CarDoor Full time

About CarDoor

CarDoor is transforming the way people buy and sell cars, making the process simple, transparent, and hassle-free. As a fast-growing online car marketplace, we leverage digital marketing to connect with customers in innovative ways. We're looking for a Paid Marketing Specialist who is passionate about performance marketing and data-driven growth to drive our customer acquisition efforts across multiple platforms.

About the Role

As a Paid Marketing Specialist, you will own and optimize CarDoor's paid advertising campaigns across Facebook, Instagram, Google Ads, TikTok, LinkedIn, and other social platforms. You'll analyze data, identify trends, and continuously refine strategies to maximize ROI, lower acquisition costs, and scale digital campaigns. This role requires a creative, analytical thinker who thrives in a fast-paced environment and knows how to turn data insights into winning campaigns.

Key Responsibilities

  • Develop and manage paid media campaigns across Facebook, Google Ads, Instagram, TikTok, and other platforms to generate high-quality leads and drive website traffic.
  • Optimize ad performance by monitoring KPIs, adjusting bids, refining targeting, and conducting A/B testing on creatives, messaging, and landing pages.
  • Analyze campaign data using tools like Google Analytics, Meta Business Suite, and Google Tag Manager to identify trends, improve conversion rates, and enhance marketing efficiency.
  • Strategically allocate and manage ad spend to ensure maximum return on investment.
  • Stay ahead of industry trends, algorithm updates, and platform changes to refine paid marketing strategies.
  • Collaborate with the Creative Marketing Manager to develop compelling ad creatives and copy tailored to different audience segments.
  • Create and present performance reports, providing insights and recommendations for scaling successful campaigns.

Who You Are

  • 4+ years of hands-on experience in paid digital advertising, with a focus on Facebook, Instagram, Google Ads, and TikTok.
  • Data-driven mindset with experience in Google Analytics, Google Tag Manager, and Meta Business Suite.
  • Strong knowledge of performance marketing metrics (CPC, CPA, ROAS, CTR) and conversion tracking.
  • Ability to analyze large datasets and translate insights into actionable strategies.
  • Experience with A/B testing, retargeting, and audience segmentation to optimize ad performance.
  • Self-motivated, results-driven, and able to thrive in a fast-paced startup environment.

Why Join CarDoor?

Be part of a fast-growing company that is revolutionizing car buying and selling.

Make a real impact by leading and optimizing multi-channel paid marketing efforts.

Work in a collaborative, innovative environment with opportunities for growth and professional development.

Competitive salary & benefits package with performance-based incentives.

If you're passionate about paid media, data-driven decision-making, and performance marketing, we'd love to hear from you Send your resume to william@cardoor.ca. 



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