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Legal Blog Director

2 months ago

Canada Umbrella Legal Marketing Full time

ℹ️ – ABOUT UMBRELLA LEGAL MARKETING

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Umbrella Legal Marketing is a leading provider of comprehensive legal marketing services. We specialize in helping law firms attract and retain clients through effective marketing strategies.


📌 – POSITION SUMMARY

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As the Legal Blog Director, you will be instrumental in driving our clients’ online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients’ blog strategies, from content creation and SEO optimization to social media engagement and thought leadership. Leading a team of talented writers and ensuring content excellence, you will play a pivotal role in positioning our clients as industry thought leaders.


🚩 – RESPONSIBILITIES

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  • Content Strategy Development – develop and implement comprehensive blog strategies aligned with our clients' business objectives, target audience, and evolving SEO best practices.


  • Content Creation and Management – oversee the creation and management of high-quality legal blog content, including topic ideation, writing, editing, and optimization.


  • Content Calendar Management – develop and manage content calendars to ensure consistent and timely blog publication.


  • Freelance Writer Management – oversee and manage a team of freelance legal writers, assigning projects and providing guidance.


  • Content Quality Assurance – conduct plagiarism checks, AI content detection, and topic relevance assessments to ensure high-quality content; review and edit blogs for accuracy, clarity, and consistency with brand guidelines.


  • Social Media Engagement – collaborate with the Director of Communications to develop and execute social media strategies that amplify blog content reach and engagement.


  • Client Training – conduct blog training sessions for clients to empower them to leverage blog content effectively.


  • Maintain Industry Expertise – monitor legislative changes, significant cases, legal news, blogging best practices, and content marketing industry trends to ensure our internal protocols are aligned with the latest developments.


✅ – REQUIREMENTS

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  • Bachelor of Laws (LL.B.) or Juris Doctor (J.D.) earned from a Canadian law school [MANDATORY]
  • Excellent writing and editing skills
  • Ability to simplify complex legal concepts clearly and concisely
  • Superior time management and organizational skills
  • Ability to multi-task while maintaining high levels of quality and accuracy
  • Effective problem-solver with the ability to work without close supervision
  • Ability to work independently and as part of a team


☑️ – PREFERRED REQUIREMENTS

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  • Knowledge of SEO best practices and content marketing trends
  • Experience using CMS and social media platforms
  • Ability to adapt and thrive in a rapidly shifting digital landscape


⭐ – BENEFITS of WORKING at UMBRELLA LEGAL MARKETING

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  • Fully Remote Work Environment – enjoy the flexibility and convenience of working from anywhere.
  • Supportive and Collaborative Team – benefit from a positive and supportive work culture.
  • Opportunities for Professional Growth – advance your career with ongoing training and development programs.
  • Flexible Work Hours – achieve a healthy work-life balance with flexible scheduling options.
  • Family-Friendly Policies – prioritize your personal and family commitments.


Please apply using LinkedIn Easy Apply. Applicants without law degrees, or with law degrees earned outside of Canada, will not be considered. Please note that only applicants selected for consideration will be contacted.