Email Marketing Specialist
3 weeks ago
Company Overview
LUS Brands ("Love Ur Self") is a Toronto-based DTC (direct-to-consumer) hair care brand that's backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors.
Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create: to encourage people to genuinely love and accept themselves so that their unique beauty can shine through.
At LUS, success starts with the right mindset. We're committed to bringing on individuals who see possibilities instead of limitations. We're looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities.
We value resilience, self-motivation, and the determination to turn a "no" into a "not yet." You bring energy, lead with a growth mindset, trust in your ability to create opportunities, and take action to achieve your goals. If you're passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you
To learn more about us, visit ca.lusbrands.com
About the Role
As Email Marketing Specialist, you will own our email and SMS campaigns, focusing on optimizing engagement and customer retention. This hands-on role involves planning, executing, and refining lifecycle marketing strategies to drive performance across key channels.
You'll develop customer segmentation strategies, experiment with new touchpoints, and leverage data-driven insights to enhance messaging and maximize customer lifetime value. Collaborating across the business, you'll ensure cohesive, high-impact campaigns that align with business objectives.
If you excel in a fast-paced environment, enjoy diving into campaign analytics, and are passionate about retention marketing, we'd love to hear from you
What You'll Do
- Plan, execute, iterate and optimize our email and SMS campaigns across current channels - this is a hands-on role and includes campaign scheduling, setup, QA, and testing in Klaviyo.
- Test and expand into new lifecycle touchpoints and channels
- Deliver against performance targets for our email and SMS campaigns, channels, segments, etc and work to improve those KPIs month over month
- Support in building new customer segmentation & user journey strategies as well as launching new initiatives aligned with changing business needs
- Own our email/SMS calendar and creative briefing process for campaign materials
- Collaborate across marketing channels to leverage content, campaign themes, messaging, etc., for improved performance and cohesive efforts
- Launch regular A/B testing to continue optimizing core campaign metrics. Execute regular testing cadence for subject lines, preview text, imagery, content, layout, send times, segments, etc.
- Share regular insights with channel owners and key business stakeholders
About You
- You are nimble, scrappy, and thrive in a fast-paced environment
- You are coachable, ready to learn, grow, multi-task, and adapt as needed
- You love to pitch ideas and are tapped into pop-culture/social media trends
- You are a team player, focused on company KPIs as well as your professional growth in the field
- You are passionate about deep diving into metrics and understanding the why/how/when/what of campaign performance
Background
- 2-3 years experience managing retention marketing for an eCommerce brand.
- Proven success in customer engagement and retention tactics that increased customer LTV & lifecycle KPIs (reduced churn, increased order value and frequency)
- Hands-on experience in platform with ESP (Klaviyo, Braze)
- Strong analysis and analytical skills (experience in GA4 & Shopify)
- Excellent communication and presentation skills, ability to multi-task in a fast-paced, data-driven environment
- Bachelor's degree in Marketing, Communication, or work-experience equivalent required
Why Join LUS Brands?
- Comprehensive Benefits: Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support.
- Future Planning: Take advantage of RRSP-matching retirement benefits to help secure your financial future.
- Time Off: Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.
- Wellness Support: Receive an annual wellness allowance to prioritize your health and well-being.
- Exclusive Perks: Enjoy generous discounts on LUS Brands products for you, your family, and your friends.
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