Marketing Specialist

1 week ago

Mississauga, Ontario, Canada LUS Brands Remote Work Freelance Full time
Company Overview LUS Brands ("Love Ur Self") is a Toronto-based DTC (direct-to-consumer) hair care brand that's backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors.
Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. to encourage people to genuinely love and accept themselves so that their unique beauty can shine through.

As Email Marketing Specialist, you will own our email and SMS campaigns, focusing on optimizing engagement and customer retention. This hands-on role involves planning, executing, and refining lifecycle marketing strategies to drive performance across key channels.

You'll develop customer segmentation strategies, experiment with new touchpoints, and leverage data-driven insights to enhance messaging and maximize customer lifetime value. If you excel in a fast-paced environment, enjoy diving into campaign analytics, and are passionate about retention marketing, we'd love to hear from you

Plan, execute, iterate and optimize our email and SMS campaigns across current channels - this is a hands-on role and includes campaign scheduling, setup, QA, and testing in Klaviyo.
Test and expand into new lifecycle touchpoints and channels
Deliver against performance targets for our email and SMS campaigns, channels, segments, etc and work to improve those KPIs month over month
Support in building new customer segmentation & user journey strategies as well as launching new initiatives aligned with changing business needs
Own our email/SMS calendar and creative briefing process for campaign materials
Collaborate across marketing channels to leverage content, campaign themes, messaging, etc., for improved performance and cohesive efforts
Launch regular A/B testing to continue optimizing core campaign metrics. Execute regular testing cadence for subject lines, preview text, imagery, content, layout, send times, segments, etc.
You love to pitch ideas and are tapped into pop-culture/social media trends
You are a team player, focused on company KPIs as well as your professional growth in the field
You are passionate about deep diving into metrics and understanding the why/how/when/what of campaign performance

2-3 years experience managing retention marketing for an eCommerce brand.
~ Strong analysis and analytical skills (experience in GA4 & Shopify)
~ Excellent communication and presentation skills, ability to multi-task in a fast-paced, data-driven environment
~ Bachelor's degree in Marketing, Communication, or work-experience equivalent required

Why Join LUS Brands?
Comprehensive Benefits: Receive medical and dental coverage and life insurance to ensure your health and peace of mind. Future Planning: Take advantage of RRSP-matching retirement benefits to help secure your financial future.
Time Off: Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays.
Enjoy generous discounts on LUS Brands products for you, your family, and your friends.

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