Head of Business Development and Paid Media Strategy

4 weeks ago

Toronto, Ontario, Canada WSI World Full time

Job Title: Head of Business Development & Paid Media Strategy

About Us: WSI is a global digital marketing powerhouse with a 30-year track record of innovation and success. Having built over 500,000 websites and earning countless industry awards, we have consistently stayed at the forefront of digital transformation. Today, we are leading the charge in AI consulting, helping small and medium-sized businesses achieve transformative growth through cutting-edge AI solutions. Our solutions empower companies to reduce costs, increase revenue, and enhance operational efficiency.

About the Role: We are seeking a highly motivated and experienced Head of Business Development and Paid Media Strategy to lead and grow our business development efforts and drive impactful paid media campaigns. This is a key leadership position that will play a critical role in expanding our client base and delivering exceptional results for our clients. The ideal candidate will be a strategic thinker with a proven track record of success in both business development and digital marketing, with a strong emphasis on paid media.

Key Responsibilities:

  • Business Development:
  • Identify and pursue new business opportunities through lead generation, networking, and client relationship building.
  • Develop and present compelling proposals and presentations to potential clients.
  • Build and maintain strong relationships with clients and agency partners.
  • Represent the company at industry events and conferences.
  • Conduct market research and competitive analysis to identify new business opportunities.
  • Paid Media Strategy & Execution:
  • Develop and execute comprehensive paid media strategies across various platforms (Google Ads, Bing Ads, social media platforms, etc.).
  • Conduct in-depth keyword research, competitor analysis, and audience analysis to inform campaign strategies.
  • Manage and optimize ongoing paid media campaigns, ensuring optimal ROI.
  • A/B test ad creatives, landing pages, and targeting options to maximize campaign effectiveness.
  • Monitor campaign performance, analyze data, and identify areas for improvement.

Qualifications:

  • 5+ years of experience in business development and digital marketing, with a strong emphasis on paid media.
  • Proven track record of success in generating leads, closing deals, and exceeding revenue targets.
  • Experience in developing and executing successful paid media campaigns across various platforms.
  • SEO experience is a strong asset.
  • Experience with data analysis and reporting tools (e.g., Google Analytics, Google Search Console).
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong communication, presentation, and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Bachelor's degree in Marketing, Business, or a related field preferred.

Benefits:

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and innovative team.
  • Opportunities for professional growth and development.
  • Collaborative and supportive work environment.

Equal Opportunity Statement We are committed to fostering a diverse and inclusive workplace and encourage applications from all qualified individuals, irrespective of their background. We thank all applicants for their interest, but only those selected for an interview will be contacted.

How to Apply: If you're ready to take on a unique role we'd love to hear from you Apply today by submitting your resume and a cover letter detailing your experience in Business development and Paid media

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