Social Content Creator

3 weeks ago


Vancouver, British Columbia, Canada Park & Fifth Full time

Park & Fifth Social Content Creator

Park & Fifth is looking for a social obsessed, fashion loving content creator to join their Marketing team.

Key Deliverables:

  • Develop and implement a comprehensive social content strategy to achieve Park & Fifth's marketing objectives.
  • Consistently be on top of social trends and creators and leverage them to create highly engaging content for our brand.
  • Be one of the main faces of Park & Fifth on social.
  • Lead all platform engagement with our Park & Fifth followers and other creators.
  • Develop social strategies to generate sales and drive product sell-through through organic content.
  • Create social content to drive buzz around new launches and restocks to heighten demand and encourage sell-outs while driving traffic to the website and increasing conversion rates.
  • Continuously monitor social trends, competitor activity, and industry developments to ensure we're always ahead of the curve.
  • Experiment with new content formats, features, and creative approaches to propel the Park & Fifth brand in social.
  • Continuously ideate and implement new ways to utilize Instagram and TikTok features and trends to enhance our brand presence.
  • Lead all social results reporting and use data to inform upcoming strategies and decisions.
  • Lead the conceptualisation and execution of content from a variety of content pillars on Instagram and TikTok, including:
  • Develop and execute high value Instagram and TikTok content to bring our brand personality to life in an engaging and premium way while growing our followers.
  • Plan, film and produce creative content to achieve follower target, engagement rate and revenue targets.
  • Find and partner with platform-specific creators to drive follower growth and engagement rate.
  • Film a variety of content formats, including behind-the-scenes, social led concepts, interviews, tutorials, partnerships etc.
  • Create content on campaigns, new products, collections and other initiatives in creative ways native to each platform.

What you'll need:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of experience in social media content creation.
  • Must have a warm, confident and witty personality to be the face of Park & Fifth Social.
  • Excessive use of social platforms, specifically TikTok – if there's a trend, you know about it.
  • An extremely strong understanding of Instagram and TikTok nuances and humour that can be leveraged in content and community management.
  • Deep understanding of Instagram and TikTok reactive trends, algorithms, and best practices.
  • An extremely strong understanding of Instagram and TikTok specific creators that can be partnered with for brand growth.
  • An online portfolio showcasing a proven track record of creating high-quality, engaging content. Please include your Instagram and TikTok handle in your application.
  • A strong sense of personal style and a love of fashion.
  • Strong understanding of styling for different customer mindsets and personas through social content.
  • Strong video production and editing skills, with proficiency in video editing software (cap-cut, TikTok native, Adobe suite)
  • A strong attention to detail and creative eye for visually appealing content that is on brand for Park & Fifth.
  • Ambitious and creative mindset with an obsession for social media and fashion.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships within the company and with social partners and creators.
  • Strong analytical skills with the ability to interpret data, report on success and learnings and make data-driven decisions.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Has a creative mindset with the ability to generate innovative ideas and solutions.
  • Genuine love for Park & Fifth and aligns with our brand values.

What you'll receive:

  • Salary Range: $70,000 to $85,000 depending on experience
  • Performance bonus
  • Paid vacation
  • Health and dental benefits
  • Product discounts
  • Hybrid work options

Location:

Must be located in Vancouver, BC



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