Head of Casino

3 weeks ago

Canada Exacta Solutions Ltd Full time

***Remote within Canada***


The Head of Casino is an influential management role which will work closely with other product areas, and will be the leading company expert in Casino products, ensuring commercial success and future growth.


As the Head of Casino, you will have total ownership of all casino products across multiple states, and will focus on growing the Casino products. Your role will be to ensure that the Casino is always performing at its best, maximizing the player experience and improving value. You will have a data and results-driven approach and be able to turn analysis into action. You will understand modern platforms, technologies and methodologies and have a hands-on, pro-active mentality. You will have excellent communication skills which you will use to build strong relationships with both internal and external stakeholders. You will be charged with helping develop the strategy and standards by which all Casino products are built, maintained and expanded upon. You will be responsible for defining and developing the product roadmaps and their delivery.


Key Responsibilities


  • Overall responsibility for the P&L of the Casino products on a day-to-day basis, maximizing profitability across all global brands
  • Overall ownership and responsibility for the successful management of two online Casino brands
  • Define, develop and implement the Global long-term strategy and prioritisation of product roadmap ensuring on-going development of new features, enabling the products to be acquisition ready
  • Be involved in territory selection and future business developments
  • Creation of the Casino team to include product, operations and content
  • Work closely with our service and content providers, ensuring they are always supplying us with their best services and products
  • Work with the Sportsbook Product to optimise real estate on the sportsbook brands to Xsell users to casino
  • Create and maintain roadmap for all Casino products and content releases.
  • Ownership of the casino game catalogue including metadata for CRM, segmentation and filtering. Optimizes game positioning and promotion, drawing on casino data and in line with company strategy
  • Owns the Product and game release process, including planning and execution across all platforms
  • Project management and ongoing support for 3rd party supplier evaluations, integrations, and negotiations
  • Creates and drives novel promotions and processes to increase Casino product revenues
  • Work closely with customer services to ensure best practices are standard
  • Communicate product rollout to key departments within the business - customer services, affiliates and marketing
  • Stays current with market and industry knowledge and relevant regulations, ensuring offers remain compliant
  • Project management for development of casino related mechanics around bonuses and other rewards to ensure all relevant systems are aligned
  • Product expert for casino backoffice and systems, actively collaborating with Affiliate and CRM Teams on bonus and promotion creation, implementation, and strategy
  • Maintains and shares product game- and supplier-specific statistics and KPI reports
  • Day-to-day running of the Casino products including managing on-site game positioning and continuous front-end optimization to increase key KPIs and ROI
  • Maintain customer focus, utilising customer insight, usability testing, web analytics and competitive trends.
  • Work with the Head of UI/UX in developing a UX strategy to enhance ‘player journey’
  • Manage the product lifecycle for Casino products from market scoping to board sign off through to delivery, launch and optimisation of products
  • Work with in-house software development team to deliver effective integrations and maintain a continual flow of new content
  • Develop suite of reports to provide full visibility on player and product lifecycle.
  • Budget, monitor, forecast, report and optimize for key KPIs to increase performance.
  • Manages bonus spend budget and ensures campaigns attain monthly and quarterly targets, delivering financial KPIs
  • Working closely with the Marketing, BI and VIP teams - identifying VIP players and ensuring their satisfaction including acting as point of contact for second line escalation
  • Improve the overall casino product experience including generating new product ideas and features as well as assisting with their implementation on-site.
  • Specifications and management of product development requests from 3rd party software suppliers


Specialist Skills and Experience Required:


  • Proven experience as an online Head of Casino
  • Exposure in US market
  • Online Casino P&L Management with a highly regarded online casino brand
  • Online marketing, with particular emphasis in areas of conversion, CRM / retention, and maximising player lifetime value
  • Experience of developing a highly engaging UX strategy and innovative player journey experience
  • Experience of devising an internationally scalable growth strategy
  • Ability to manage staff effectively and maintain positive working relationships with a diverse group of internal and external personnel
  • In-depth understanding of casino, bingo and poker products, offers, and player base
  • Data- and process-driven with strong analytical abilities
  • Excellent communication, organizational, teamwork and interpersonal skills
  • Hunger and ability to learn and adapt to change in a dynamic start-up environment
  • Creativity, energy, dedication, and a sense of humour

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