Digital Analytics Strategist
2 weeks ago
Requirements
Key Responsibilities:
- Develop and upkeep dashboards, reports, and analyses providing actionable insights into customer behavior, marketing campaign performance, and digital product usage
- Manage and enhance the implementation of tracking and analytics tools like Google Analytics, Adobe Analytics, and other industry-standard platforms
- Collaborate with marketing teams to assess campaign performance and suggest continuous improvement strategies
- Define and conduct A/B and multivariate testing to refine user experience and conversion rates
- Analyze user behavior in collaboration with product teams to identify opportunities for product enhancement
- Establish and implement user-behavior analytics standards and quality assurance best practices to uphold data integrity
- Keep abreast of the latest digital analytics trends and tools, continuously seeking opportunities to enhance our analytics capabilities
- Fluent English skills
- Minimum five years of experience in digital analytics or related fields
- Proficiency in Adobe Marketing tools such as AEP and AJO
- Strong analytical skills to interpret data and derive actionable insights
- Proficiency in digital analytics tools like Google Analytics and/or Adobe Analytics
- Experience with RT-CDP Execution from data gathering to activation
- Familiarity with A/B and multivariate testing tools and methodologies
- Excellent communication and collaboration skills to work effectively in a team environment
- Spanish proficiency
- Experience with data visualization and reporting tools such as Tableau or Power BI is a plus
Benefits
- Health insurance
- Dental coverage
- Generous vacation allowance
- Retirement savings plan
- Flexible working hours
- Remote work options
- Professional development opportunities
- Employee assistance program
- Wellness program
- And more
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