Director of Search Marketing

4 weeks ago

Greater Toronto Area, Canada Modco Media Full time

Director, Paid Search

Overview

Modco Media, a leader in digital media, is seeking a highly motivated and ambitious Director, Paid Search with expertise in Search Engine Marketing, PPC and CPA knowledge to manage a team and client(s) portfolio. As a Director, Paid Search you will lead strategic planning, team leadership, campaign optimizations.

Specialties: Digital Strategy, Paid Search, SEM, PPC, CPA, Google Analytics

Role Responsibilities:

  • Create timelines/clear process documents for internal team and client to follow
  • Develop strategy for New Business pitches and presentations
  • Oversee the team’s development and management of paid search campaigns;
  • The team is responsible for tasks such as keyword research, writing titles and descriptions, bid management and quality assurance testing
  • Managing bid management tools to effectively achieve the highest ROI across the major search engines as well as contextual marketing
  • Conduct daily program optimizations and performance analysis against campaign goals
  • Pro-actively implement test initiatives such as landing page A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
  • Meet all set deliverables to client for reporting and campaign development
  • Build upon and establish goals, KPIs, measurement plans and benchmarks for current and prospective clients
  • Develop strategic recommendations to improve current clients media campaign performance (CTR, ROI, Revenue, CPO) and present these recommendations to upper management/C-level clientele
  • Provide competitive insights and analysis, and category landscape overviews
  • Employ quality assurance principles to ensure campaigns are launched and operating as planned
  • Compose and send client status emails and manage client communications
  • Develop short/long term strategy and deliverable ideas for clients
  • Work with Media Director to evaluate the role of search and performance marketing within the current Digital Media mix
  • Research new analytics and performance media-related platforms and tactics and be able to formulate an expert opinion and POV on them

Organizational Relationships:

Position Reports To: VP, Group Strategy Director/VP Media

Qualification & Skills:

Bachelor degree from a 4-year college

Discipline Specific Skills:

  • BA or MA preferred, Adwords Certified
  • 8-10 years of experience with search engine marketing & optimization managing budgets of $100K or more monthly
  • Experience managing PPC, CPA, and CPC campaigns
  • Top-notch project management and presentation skills are required
  • Expert at Adwords, Adsense, Panama, platforms etc.
  • Advanced computer skills (Word, Excel, PowerPoint)

Salary Range: 90-105k CAD

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