Senior Customer Marketing Manager

Position: Senior Customer Marketing Manager

Location: Canada (fully remote)

Our story

Strada is a technology-enabled, people powered company committed to delivering world-class payroll, human capital management, and financial management solutions to organizations globally.

With a team of more than 8,000 experts and over 30 years of expertise, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale. Supporting over 1,400 customers in 33 countries, Strada partners with customers at every stage of their journey, to help drive their vision forward.

It’s why we’re so driven to connect passion with purpose. Our team’s experience in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Strada is the perfect place to put your passion to work.

To learn more about us, visit stradaglobal.com

The Role

In this all-important role, the Senior Customer Marketing Manager will put a lens on our customers, developing global campaigns that engage and delight them while providing additional value through exposure to various solutions, offerings, and product features. This individual will also be responsible for creating a customer reference and advocacy program that collects and showcases customer stories from across the globe, amplifying their voices while providing them with value throughout their journey. This role is remote-based and reports directly to the VP of Marketing and Communications at Strada.

Responsibilities

• Define the annual customer marketing plan, objectives, and goals.
• Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth.
• Create campaigns to expand and drive revenue in accounts through cross-selling and upselling.
• Promote engagement among the existing customer base by introducing them to various Strada offerings, services, and the latest product features and releases.
• Establish continuous communication with clients through emails, newsletters, alerts, etc., ensuring they are always updated with the latest Strada news and offerings.
• Oversee our customer reference program to ensure a robust collection of customer references, testimonials, and success stories from around the world.
• Support the growth of customer advisory boards, user groups, and broader customer communities.
• Curate and activate a continuous pipeline of customer references.
• Design and implement a customer advocacy programs.
• Collaborate with the content and product marketing teams to produce high-quality, customer-centric content and customer case studies and weave customer stories into every facet of marketing.
• Align with internal account teams to become a strategic resource to them, showing how customer advocacy can help deepen and broaden relationships with their accounts.
• Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact.
• Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace.
• Track and report on the effectiveness of customer advocacy initiatives and monitor and analyse customer feedback for continuous improvement.
• Attend customer meetings and events and be the voice of the customer back into the organization.

Skills

• Proven experience in customer marketing or advocacy in a global Tech, HR, or B2B SaaS environment.
• Demonstrated success in developing and managing customer reference and advocacy programs.
• Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.
• Strong content marketing skills with exceptional written and verbal communication.
• Experience with customer reference and advocacy platforms such as Base.AI, Slapfive, etc., and CRM systems (e.g., HubSpot, Salesforce).
• Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders from across the globe.
• Passionate about relationship building with internal and external stakeholders.
• Focused on amplifying customer stories across platforms (social, web).
• Strong written and verbal communication skills in English.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Strada, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Strada’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Strada is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Strada, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement

Strada is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Strada provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Strada.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.