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Director of Marketing

4 weeks ago

Port Perry, Canada Adamson Systems Engineering Full time

Adamson Systems Engineering is in an exciting phase, expanding our teams across the organization as we continue to push the boundaries of innovation in the professional audio industry. We are hiring for many new positions to keep up with global demand. As a leader in the design and manufacture of premium loudspeaker systems for live sound and installation markets, our name is celebrated by professionals on stages and in venues & theatres in more than sixty countries. This global presence not only reinforces our reputation for delivering exceptional sound experiences but also protects us from any financial risks that may arise from trade barriers in individual markets.


Recently named Business Of The Year by the North Durham Chamber of Commerce, this recognition reflects the dedication, passion and expertise that drive our success. Join us as we continue our rapid growth and shape the future of sound.


For more information about our company, visit www.adamson.ai


We market our products, events and educational trainings through a multitude of channels, including, but not limited to, social media, printed and digital advertising, trade shows and product demonstrations. We are looking for a team member who thrives on strategic, creative, and unexpected challenges of rapid growth.


As Director of Marketing, you will play a defining role in leading Adamson’s marketing strategy to optimally support our growth targets, product innovation from a market perspective and grow the brand beyond its current reach.


Responsibilities


  • Develop and Execute Marketing Strategies – Design and implement data-driven marketing strategies tailored to key market verticals, ensuring alignment with overall company goals.
  • Budget Management – Develop and oversee marketing budgets, optimizing expenditures to maximize return on investment (ROI) and efficiency.
  • Market Intelligence & Competitive Analysis – Lead market research initiatives to gather customer insights, track industry trends, and assess competitive positioning to refine marketing strategies.
  • Brand Leadership – Establish and maintain a consistent brand identity across all channels, developing brand guidelines and storytelling strategies that enhance market presence.
  • Cross-Functional Collaboration – Partner with Sales, Product Development, and other departments to align marketing efforts with business objectives and drive revenue growth.
  • Sales Enablement & Distribution Support – Provide marketing resources, tools, and training to empower distributors and dealers in effectively promoting Adamson Systems products.
  • Internal Brand Engagement – Strengthen internal communications by promoting company activities, products, and achievements to employees, fostering brand advocacy within the organization.
  • Performance Analytics & Optimization – Utilize data-driven insights to monitor campaign performance, refine strategies, and enhance marketing effectiveness.
  • Campaign & Event Management – Develop and oversee a marketing calendar, including campaigns, trade shows, and industry events, to maximize brand visibility and lead generation.
  • Leadership & Team Development – Lead, mentor, and inspire the marketing team, fostering a high-performance culture that drives innovation and results.
  • Marketing Technology & Innovation – Integrate emerging technologies, including AI and automation, to enhance marketing efficiencies, customer engagement, and personalization.


Skills and Qualifications


  • At minimum a Bachelor’s degree in a relevant field
  • An MBA (preferred)
  • Outstanding Leadership Skills
  • 10 year’s experience
  • Both B2B and B2C Marketing
  • Building a marketing team
  • Marketing campaigns (digital, printed, online, events)
  • Thorough knowledge of (technical) marketing tools such as CMS, marketing automation & AI, relevant analytics tools, as well as designer and web tools (In-Design, SEO)
  • Outstanding communication & presentation skills, both verbally and in writing.


Benefits


  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • On-site parking
  • Vision care


Accessibility


Adamson Systems is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve.


Adamson Systems is committed to creating an accessible and inclusive organization; we provide barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work to accommodate your needs. Disability-related accommodation during the application process is available upon request.