Email Developer

1 week ago

Toronto, Canada Infotek Consulting Inc. Full time

We are looking for an Email Developer for a 1 year contract with high possibility of extension. Role is hybrid with 2 days a week Downtown Toronto.


The Email Developer (Marketing Automation), will take on primary development of multiple automated customer journeys. The Digital & Direct Executions team is part of the broader Marketing organization and has a mandate to enable and leverage customer data and insights to deliver meaningful communications to customers, with Marketing Automation a huge priority and focus. This hands-on email development role is responsible for building out NEW campaign journeys and automations in SFMC (in line with best practices) and optimizing existing campaign journeys.


Skills/Requirements:


• Bachelor’s degree in Computer Science, Marketing, or related field • Knowledge of email marketing best practices • Self-starter with ability to navigate ambiguity and operational challenges • Strong relationship management skills with partners • Ongoing process development mindset • Excellent communication skills


What you’ll be doing:


• Be a self-starter who can take initiative to develop new processes.

• Develop and implement email marketing campaigns using Salesforce Marketing Cloud • Work with cross-functional teams to develop email templates and content • Management of standardized email templates (including upkeep, enhancements, testing, etc.) • Provide expertise in setting up data integration points to support Marketing Automation journey’s across multiple channels (including email, digital push notifications, online advertising, etc.) • Ensure that all email campaigns are optimized for deliverability and engagement • Stay up-to-date with email marketing trends and best practices • Develop & implement processes for in-house campaign execution • Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard • Engage with business stakeholders to understand their requirements and provide solutions that meet their needs • Relentless curiosity to apply/test new capabilities (eg. A/B testing, optimizations)

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