Email Developer

6 days ago


Toronto ON, Canada Infotek Consulting Inc. Full time

We are looking for an Email Developer for a 1 year contract with high possibility of extension. Role is hybrid with 2 days a week Downtown Toronto.

The Email Developer (Marketing Automation), will take on primary development of multiple automated customer journeys. The Digital & Direct Executions team is part of the broader Marketing organization and has a mandate to enable and leverage customer data and insights to deliver meaningful communications to customers, with Marketing Automation a huge priority and focus. This hands-on email development role is responsible for building out NEW campaign journeys and automations in SFMC (in line with best practices) and optimizing existing campaign journeys.

Skills/Requirements:

- Bachelor’s degree in Computer Science, Marketing, or related field - Knowledge of email marketing best practices - Self-starter with ability to navigate ambiguity and operational challenges - Strong relationship management skills with partners - Ongoing process development mindset - Excellent communication skills

What you’ll be doing:

- Be a self-starter who can take initiative to develop new processes.

- Develop and implement email marketing campaigns using Salesforce Marketing Cloud - Work with cross-functional teams to develop email templates and content - Management of standardized email templates (including upkeep, enhancements, testing, etc.) - Provide expertise in setting up data integration points to support Marketing Automation journey’s across multiple channels (including email, digital push notifications, online advertising, etc.) - Ensure that all email campaigns are optimized for deliverability and engagement - Stay up-to-date with email marketing trends and best practices - Develop & implement processes for in-house campaign execution - Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard - Engage with business stakeholders to understand their requirements and provide solutions that meet their needs - Relentless curiosity to apply/test new capabilities (eg. A/B testing, optimizations)


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