Adobe ACC
3 days ago
Inclusion without Exception
Tata Consultancy Services (TCS) is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity is reflected in our people stories across our workforce and implemented through equitable workplace policies and processes.
About TCS:
TCS is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive-powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS employs over 612,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $29 billion in the fiscal year ended March 31, 2024,[BS1] and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.
Required Skills:
• Proficiency in Adobe Analytics (Workspace, Reports, Segmentation, Calculated Metrics).
• Expertise with Adobe Launch (Tag Manager) or Dynamic Tag Management (DTM).
• Strong understanding of JavaScript, HTML, and web tagging technologies.
• Familiarity with Adobe Experience Cloud products (e.g., Adobe Target, Audience Manager)
• Strong data analysis, visualization, and storytelling skills.
• Proficiency in Excel, SQL, and visualization tools (e.g., Tableau, Power BI).
• Good years of hands-on experience in Adobe Analytics implementation and analysis.
• Experience in eCommerce, marketing, or a digital environment is a plus.
• Excellent communication and presentation skills.
• Strong problem-solving and critical-thinking abilities.
• Ability to manage multiple projects and meet deadlines.
• Adobe Analytics certification is a strong advantage.
• Experience with other analytics platforms (Google Analytics, Mix panel) is a plus.
• Knowledge of GDPR and data privacy best practices.
Roles and responsibilities:
• Configure and deploy Adobe Analytics tools to capture key performance data.
• Manage tagging and tracking strategies using tools such as Adobe Launch or DTM.
• Collaborate with developers to ensure accurate data collection and tag implementation.
• Monitor and analyze website performance and user behavior.
• Generate actionable insights and recommendations to optimize digital strategies.
• Build customized dashboards and reports for stakeholders.
• Partner with marketing, product, and development teams to define KPIs and metrics.
• Communicate findings and insights clearly to technical and non-technical stakeholders.
• Identify opportunities for A/B testing and personalization using Adobe Target.
• Support the design and implementation of experiments to improve performance.
• Conduct training sessions for teams on Adobe Analytics tools and best practices.
• Provide ongoing support and troubleshooting for analytics-related issues.
• Maintain detailed documentation of analytics processes, configurations, and workflows.
• Ensure data privacy compliance and adherence to governance frameworks.
Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resources.
Thank you for your interest in TCS. Candidates that meet the qualifications for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.
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