Adobe Acc

3 days ago

Brampton ON, Canada Tata Consultancy Services Full time

Inclusion without Exception Tata Consultancy Services (TCS) is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity is reflected in our people stories across our workforce and implemented through equitable workplace policies and processes.

TCS is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive-powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.

Strong understanding of JavaScript, HTML, and web tagging technologies.

- Strong data analysis, visualization, and storytelling skills.

- Proficiency in Excel, SQL, and visualization tools (e.Tableau, Power BI).

- Good years of hands-on experience in Adobe Analytics implementation and analysis.

- Experience in eCommerce, marketing, or a digital environment is a plus.

- Ability to manage multiple projects and meet deadlines.

- Knowledge of GDPR and data privacy best practices.
Configure and deploy Adobe Analytics tools to capture key performance data.
- Collaborate with developers to ensure accurate data collection and tag implementation.
- Monitor and analyze website performance and user behavior.
- Generate actionable insights and recommendations to optimize digital strategies.
- Communicate findings and insights clearly to technical and non-technical stakeholders.
- Identify opportunities for A/B testing and personalization using Adobe Target.
- Support the design and implementation of experiments to improve performance.
- Conduct training sessions for teams on Adobe Analytics tools and best practices.
- Maintain detailed documentation of analytics processes, configurations, and workflows.
- Ensure data privacy compliance and adherence to governance frameworks.

Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC).

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