Marketing Communications Manager

3 weeks ago

Toronto, Canada AS Recruitment Full time

Marketing Communications Manager for Black Community Initiatives - Hybrid


THE ROLE


We are developing an eCommerce platform, a public arts project and a business training program. We

are looking for a Marketing Manager to help us through this stage of growth.


The Marketing Manager is responsible for effectively presenting and communicating Ògo Tàwa’s

products, services, and character to our diverse stakeholder groups in ways that are consistent with the

organization’s mission and unique character. This role will have oversight and handle decision-making for

the company’s strategic marketing planning, the development and distribution of marketing assets,

along with traditional and online advertising, optimizing the company website, and management of the

social media accounts, by applying individual expertise and in collaboration with external providers.

What sets you apart is your aligned passion for the company’s mandate, your service-oriented approach,

ability to stay organized and focused despite competing or tight deadlines, whilst seamlessly managing

your team's priorities to meet deadlines. Your leadership expertise and processes ensures seamless,

effective collaboration across multiple departments and stakeholders. You’re not afraid to roll-up your

sleeves and get hands on to support your team, train or mentor them to success.


YOUR RESPONSIBILITIES


You will be working to meet several organizational project goals including the following:


Successful launch and monetization of the eCommerce platform positioning resources to meet the yearly

revenue goals in support of the programmatic goals. You will also support fundraising efforts and

enrollment deliverables.


Strategy Development, Planning and Reporting


● Communication strategy implementation: Create timeline and critical path for all organization

projects including the ecommerce platform, Black Artrepreneur Program.

● Establish annual marketing goals and expense budget; Maintain a budget to plan for

expenditures in advance and develop a financial plan that will maximize the company’s

resources; optimize spend and performance based on research and data.

● Track and report on analytics for key marketing objectives and ecommerce sales, web traffic, and

social media engagement monitoring the on-going progress towards goals. Consistently refining

objectives to align with company priorities.

● Attend and host regular touchpoints with key stakeholders including organizing the work and

schedules of all marketing department team members.

● Direct and supervise department staff through proper training, reviewing, and coaching.


Ongoing activities to support brand awareness and promotions


● Plan and execute strategic marketing campaigns via various strategies and channels, including

but not limited to email, social media, display advertising campaigns/paid media, and SEO/SEM.

● Using digital marketing, including social media platforms like Facebook, Instagram and YouTube,

to promote programs online

● Manage, facilitate and track allocated and on-going communication/advertising budget related

expenses and resources including the coordination of advertising purchases for a variety of

mediums.

● Develop and pitch original impactful marketing pitch decks for fundraising campaigns or

potential sponsors

● Support brand awareness through outreach, networking and promotion at in-person and virtual

events


Content development and Copywriting


● Assist in preparing creative briefs and ensure the regular development and release of

promotional content across a variety of mediums, (blogs, social media, photos, video, podcasts,

print, email) through direct involvement and engaging relevant expertise such as an ad agency as

applicable.

● Act as social media support for other team members in the development of content and online

promotion.

● Leverage graphic designing and video editing tools such as Canva, Adobe, iMovie, etc. to create

original marketing templates/materials

● Ensure all campaigns possess brand-consistent and cohesive messaging and visuals that are

conveyed with a strong call to action.


eCommerce Management


● Oversee all implementation aspects and teams in the successful and on-time delivery of goods to

Consumers

● Gather, analyze, and report visitor and shopper data to inform and guide marketing and business

decisions; Identify trends and insights to help inform evidence-based business decisions;

investigate opportunities to create and capture value throughout the customer journey.

● Partner with merchandise buying teams to plan advertising and merchandising of product

assortments both in-store and on the website.


WHAT DO YOU NEED TO SUCCEED?


● Bachelor’s degree in Communication, Marketing, Business, or related field required. Additional

education in marketing, especially digital marketing, is strongly preferred

● Recent professional experience in marketing is required with supervisory experience

● Demonstrated copywriting experience

● Demonstrated working knowledge in the following areas: developing and leading marketing

strategies and campaigns, digital campaign management (SEM/SEO management), market

research and analysis

● Familiarity with email marketing tools such as MailChimp; SEO tools like Google Ads / Google

Search Console and website content marketing tools such as WordPress and Shopify

● Broad working knowledge of webpage/website production, user interfaces, content

management systems, e-commerce tools, and processes.

● Excellent oral and written communications skills;

● Demonstrated ability to collaborate and work cross-functionally within an organization

● Fluency in speaking French Language is an asset

● A highly organized and orderly approach to work

● Ability to listen and respond to internal departmental needs


Salary : 55,000 K to 65,000k

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