Senior Director of Sales

1 month ago


Calgary, Canada Neo Financial Full time

Come Build a Better Financial Future for all Canadians 

At Neo, we’re building a more rewarding financial experience for all Canadians. 

Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone… 

From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.

Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada. 

  • LinkedIn’s Top Startup in Canada for 2022 and 2023
  • Top-ranked mobile apps and credit cards
  • Team of 700+ people
  • 1M+ customers in 3 years 
  • 11K+ retail partners

High Performance at Neo

We recruit, hire, and build our company culture around these attributes:

Teamwork: We trust, respect, encourage, and show up for each other — through good times and hard. We’re on this mission not just for ourselves, but also for the people we work with.

Ownership: We all have a stake in Neo’s success — so we go out of our way to do what needs to get done. We hold ourselves accountable to deliver on our commitments — to our customers, to our partners, and to our team. When we fall short, we find a way to do better in the future.

Professional Integrity: We’re asking millions of Canadians to trust us with their hard-earned money — so we hold ourselves (and each other) to the highest standards of integrity.

The Role

We are looking for an ambitious and hands-on sales leader to be our next Senior Director of Sales - D2C. In this role, you will be responsible for driving the sales performance across Canada. This fast-paced and high-performance environment will require you to push your sales teams to hit key sales targets. Candidates must also have a valid driver's license, access to a working vehicle and willingness to travel to sales locations regularly.

This role must be located in either Calgary, AB or Toronto, ON. 

What You'll be Doing

  • Develop and lead the sales strategies for acquiring new customers and driving the Customer Acquisition Cost (CAC) down. 
  • Provide coaching and direction to Provincial Field Leaders across the country to ensure high performance. 
  • Refine and execute a comprehensive sales strategy to drive growth and CAC in opposite directions. 
  • Setting and tracking sales targets and KPIs for the team, and providing coaching/mentoring as required. 
  • Identifying and pursuing new locations and channels to support D2C growth
  • Working closely with the Sales Enablement team to develop and execute training programs across all channels and teams.
  • Optimally designing your org to support key KPIs of Growth, CAC Reduction and Contribution Margin

Who We are Looking For 

  • 10+ years related experience in sales and channel growth experience
  • 10+ years of P&L ownership
  • 5+ years in a leadership role, preferable at an executive level in a sales operations capacity.
  • Experience in Financial Services will be considered an asset. 
  • Strong analytical and data-driven decision making skills. 
  • Ability to manage and prioritize multiple projects in an agile, dynamic environment. 
  • Proven ability to employ various communications methods to drive alignment, motivation and team effectiveness across a broad, varied and dispersed sales organization.

Working at Neo

At Neo Financial, we're empowering people to accelerate their careers toward hyper-growth and helping them reach their full potential. You’ll have the opportunity to work on exciting projects and collaborate with some of the brightest minds in the industry. We encourage our team members to take ownership of their work and to bring their unique ideas and perspectives to the table. Our dynamic and fast-paced environment allows for endless learning and advancement opportunities. 

Check out these videos from our employees to learn more about Working at Neo.

Apply with Us 

We believe in equal opportunity, and are committed to creating an inclusive climate where everyone thrives. We’re a financial institution, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.



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