Senior Marketing Specialist-温哥华

3 weeks ago

Vancouver, Canada Fantuan Full time

Responsibilities

策划并执行各类线下活动，如路演、商业展会、促销等，确保活动顺利进行并达到预期效果，包括活动预算管理、场地选择、供应商协调等。利用本地资源网络，包括供应商、合作伙伴、社区组织、媒体关系等，支持和丰富线下活动，提高曝光度和参与度，降低成本。策划各种营销活动，包括主题设计、目标设定、内容规划、宣传推广等，根据产品特点、目标受众和市场需求制定创意吸引人的方案，并有效执行以实现营销目标。负责数字平台上的营销活动，如社交媒体、搜索引擎、电子邮件等，增加品牌曝光度和用户互动。与客户、合作伙伴及媒体保持良好沟通，改进产品和服务，并与销售团队合作，提供市场支持材料、培训和促销活动，支持销售目标的达成。跟踪和分析营销活动的效果和ROI，及时调整策略并提供报告，为业务决策提供数据支持。

Requirements

市场营销、传播学或相关专业本科及以上学历，深刻理解市场营销理论和方法。有小红书、社区运营（微信公众号、微信群等）、TikTok、Instagram等经验者优先。2年以上相关领域工作经验，包括市场调研、策划营销活动、数字营销等。具备组织和协调各类活动的能力，良好的沟通表达能力和团队合作精神。创造性思维和执行力，能独立策划并执行营销活动，提出创新性方案。熟悉数字营销技能，如社交媒体营销、搜索引擎优化、电子邮件营销等。具备数据分析能力，能独立收集、整理和分析市场数据，为营销决策提供支持。良好的英语听说读写能力。适应快节奏工作环境，处理多任务，能在压力下保持良好状态。

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