Field Marketing

4 weeks ago

Calgary, Canada Fresh Prep Full time

Who We Are

Meet Fresh Prep—Western Canada’s most convenient and sustainable meal kit delivery service.

As a certified B Corporation, we make convenient eating healthy and sustainable for the communities we operate in. We source quality local ingredients whenever possible, and deliver in reusable, recyclable and compostable packaging. We offer 10 chef-created meal kit recipes each week, with options for many lifestyles and preferences including vegetarian and vegan.

Fresh Prep has been selected as one of 2022 BC’s Top Employers and ranked #38 in the Globe and Mail’s 2021 Canada's Top Growing Companies List.

Who You Are

Self Starter. You are comfortable owning a task from start to finish and you take the initiative to make continuous process improvements. You observe strict deadlines and hold yourself accountable for your deliverables.

Collaborative Team Player: You are motivated by collaborative team task achievement and driving a results-oriented culture.

Adaptable: You thrive in a changing environment and are able to pivot direction easily.

Open: You are open to constructive feedback, but aren’t afraid to let your opinions be known. You approach the problem at hand from a strategic and empathetic point of view.

What you'll be doing

The Field Marketing Team Lead under the direction of the Business Development and Events Manager, is responsible for building corporate and community relationships to drive customer acquisitions and revenue. The Field Marketing and Event Team Lead works cross functionally to turn opportunities into sales and sign ups to meet or exceed business objectives. This role prospects to new businesses and clients within service areas in Canada to ensure continual opportunities for business growth. The Field Marketing and Event Team Lead also organizes, executes and ensures the success of in-person and virtual activations such as community events, trade shows and markets by hiring, training and scheduling field ambassadors. This is a full time contract position at $25 per hour with 40 hours per week plus commissions. This position will have an irregular schedule mostly spent in-market executing on activations including evenings and weekends. 

Event Management 

Proactively seek and organize new in-market events with teams of field ambassadors to drive sales and customer acquisition in areas we deliver to (Vancouver, Fraser Valley and Vancouver Island in BC ) or ( Edmonton, Red Deer , Lethbridge in AB) 

Manage purchasing of event collateral, equipment, and booth space.

Be the go-to person for events from set up to execution to teardown. 

Work with Business Development and Partnerships Manager to plan out the 2024 / 2025 calendar and collaborate on new and existing opportunities. 

Ambassador Team

Seek, hire, and train a team of brand ambassadors.

Actively coach, lead, and manage the team for reliability and best-in-class execution.

Manage the brand ambassador schedule and ensure all events are properly staffed.

Assist with brand ambassador hourly monitoring and reporting, training materials and payroll.

Partnerships

Work with our Business Development and Partnerships Manager to form strategic partnerships with like-minded organizations, for longstanding, mutual benefits

Create a systematic, process-driven approach to partner outreach and relationship management

Research, identify and source partnerships to ensure continual opportunities for business growth by introducing Fresh Prep to their audiences

Use tools such as Linkedin to seek new opportunities to promote Fresh Prep

Set up and run corporate Lunch & Learns to showcase our products and reach new employee sign ups through promo codes. 

Works cross functionally to turn opportunities into sales and sign ups to hit targets

Other in-scope duties:

Meet or exceed agreed sales and acquisition targets through negotiating and closing business deals

Stay up-to-date on Fresh Prep’s product and service offerings

Use knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators

Track and record activity on accounts and ensuring that data is accurately entered and managed within the company’s sales management system

Handle client objections by clarifying information, emphasizing benefits, and working through differences to a positive conclusion

Qualifications

1+ years’ experience in event planning and sales. Brand Ambassador sales experience a bonus.

1+ years managing growth projects involving internal and external stakeholders 

Class 5 Drivers License Required with access to a vehicle

Ability to work irregular hours including evenings and weekends to achieve KPIs

Deep understanding of the business landscape, and can leverage your connections to open up new growth opportunities

Postsecondary degree or diploma in business, marketing, economics, or a related field

Excellent organizational, strategic, planning, and implementation skills

Ability to create realistic schedules and meet deadlines 

Strong analytical and research skills

Excellent interpersonal, communication, and relationship management skills

Excellent attention to detail and a high degree of accuracy

High level of integrity, confidentially, and accountability

Ability to respond appropriately in high-pressure situations with a calm and steady demeanor

A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

Comfort with Google Suite (Sheets, Docs, Slides, Chat etc.) and other office software 

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive, and representative of the communities we operate in. We endeavor to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

#HP

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