Marketing Manager, Connected Care
3 weeks ago
This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.
Your Role at Baxter
This is where your ideas lead to success
Baxter Canada’s Connected Care division is seeking a Marketing Manager to assist in the management of downstream marketing activities with a focus on the Nurse Call, Real Time Location Services and Mobile Communications and respiratory health product categories. As a downstream leader who will be developing and driving product launch, go-to-market and commercial strategies that deliver product line growth. The ideal candidate will be experienced in creating highly effective campaigns, programs and messaging. You will also be technically savvy, collaborative with cross-functional peers, and a strong partner to the Sales team.
In this role you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.
And while you're a great teammate, you are also competitive—determined to achieve results and get things done.
At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.
Your Team
We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.
As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.
From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support various learning and development opportunities.
What you'll be doing
Educate your Sales team on product line positioning, targeting, competitive tactics and market intelligence to support achievement of annual financial goals
Be an internal subject matter expert for Nurse Call, Mobile Communications and Respiratory Health including market trends, voice of customer and competitive activity
Manage product demo kits and equipment
Working with the Digital Health Executive(s), Legal, Contract Management and RFP Coordinators, take a leading role in the coordination of RFP/Tender responses across Canada for Nurse Call, Mobile and RTLS tenders
Support customer interactions such as site visits, presentations / demos, and tradeshows
Develop customer relationships to create reference material, such as testimonials and case studies
Support a Pan-Baxter approach by working with internal business partners to understand how Baxter solutions across portfolios can be positioned to support customers’ clinical, digital health and business goals
Working with Connected Care leadership, find opportunities for Baxter to work with technology partners that integrate with or enhance Baxter’s Clinical Communication and Collaboration Platforms and other Connected Care products
Evaluate sales channel optimization opportunities
Support in the acquisition and ongoing management of valuable partners such as regionally based installers and service providers
What you'll bring
Bachelor’s degree in Marketing, Business, IT or related field
5+ years’ professional experience in marketing B2B health IT, medical device or software solutions
Familiarity with core hospital information systems and technologies (EMR/EHR, Middleware, network infrastructure, security and building management systems)
Experience as a player-coach marketing leader
Designing and implementing digital marketing campaigns
Experience launching software solutions for the healthcare environment
Strong communication, collaboration and organizational skills
Ability to analyze and find creative, innovative solutions to business challenges
Computer savvy, experience with Microsoft Office Suite and SalesForce.com preferred
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
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