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Email Marketing Specialist
4 months ago
Advantages
Competitive salary and benefits package.
Opportunities for professional growth and development.
A collaborative and supportive work environment.
Responsibilities
Develop and execute email marketing strategies that align with business objectives.
Create and manage email campaigns, including newsletters, promotional offers, and automated workflows.
Segment and target email lists for personalized marketing messages.
Design and write compelling email content and subject lines.
Conduct A/B testing to optimize email performance.
Monitor and analyze email campaign metrics (open rates, click-through rates, conversion rates, etc.) to measure effectiveness and identify areas for improvement.
Ensure email marketing compliance with CAN-SPAM and GDPR regulations.
Collaborate with cross-functional teams, including design, content, and sales, to align email marketing efforts with overall marketing initiatives.
Stay up-to-date with industry trends and best practices in email marketing.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as an Email Marketing Specialist or in a similar role.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
Strong understanding of email marketing best practices and regulations.
Excellent writing, editing, and proofreading skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and problem-solving skills.
Ability to manage multiple projects and meet deadlines.
Strong attention to detail and organizational skills.
Summary
If you are a talented Email Marketing Specialist looking to take your career to the next level and make a significant impact, please apply online at www.randstad.ca. Qualified candidates will be contacted.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
