Sr. Manager, CBM Marketing

Found in: Talent CA C2 - 2 weeks ago

Toronto, Canada Rogers Communications Full time

 

Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.

 

We are seeking a dynamic and experienced Senior Manager of Acquisition Marketing to lead our customer acquisition efforts across multiple channels. This role will be pivotal in driving growth through effective CRM strategies, optimizing digital sales, and collaborating closely with marketing agencies. The ideal candidate will possess a blend of strategic thinking, analytical prowess, and leadership skills to spearhead our acquisition initiatives.  Reporting to the Head of Marketing, the Senior Manager, Acquisition Marketing will lead a team of commercial leads in an Agile Marketing environment and will work collaboratively across Rogers Marketing, Rogers Bank, Legal and the Product team to deliver on aggressive targets.

 

What you will do:

  • Develop and Execute Acquisition Strategies: Lead the development and implementation of comprehensive acquisition strategies to drive customer growth, leveraging CRM techniques, digital sales channels, and other relevant marketing tactics.
  • CRM Management: Oversee the CRM program, including segmentation, customer journey mapping, email marketing campaigns, and personalized communications to enhance customer engagement, retention, and lifetime value.
  • Digital Sales Optimization: Drive digital sales performance through continuous optimization of website conversion funnels, landing pages, and user experience, collaborating with cross-functional teams to enhance online sales performance.
  • Agency Management: Manage relationships with external marketing agencies, including but not limited to media buying agencies and creative agencies. Set clear objectives, provide guidance, and ensure deliverables are met within timelines and budget constraints.
  • Performance Analysis and Reporting: Utilize data-driven insights to monitor, analyze, and report on the effectiveness of acquisition marketing campaigns and initiatives. Develop actionable recommendations for optimization and improvement based on performance metrics and KPIs.
  • Cross-functional Collaboration: Collaborate closely with internal teams, including product, sales, and analytics, to align acquisition marketing strategies with broader business objectives and ensure seamless execution across all touchpoints.
  • Agile Marketing adoption: Adopt working in an Agile Marketing way to test and learn and drive towards achieving KPIs within the Agile Marketing framework.
  • Stay Updated on Industry Trends: Stay abreast of industry trends, best practices, and emerging technologies in acquisition marketing, CRM, and digital sales. Continuously seek opportunities to innovate and improve our approach to customer acquisition.


What you will bring:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
  • Proven track record of at least 5 years in acquisition marketing roles, with a focus on CRM, digital sales, and agency management.
  • Extensive experience in developing and executing successful acquisition strategies, preferably in a fast-paced, consumer-facing industry.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decision-making.
  • Excellent project management skills with a demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
  • Exceptional communication and interpersonal skills, with the ability to build and maintain effective relationships with internal teams and external partners.
  • Proficiency in CRM platforms, digital marketing tools, and analytics software.
  • Experience leading and motivating a team
  • Experience working in an Agile Marketing environment
  • Strategic mindset with a proactive and results-driven approach to problem-solving.

 

As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.

​
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 306234
#LI-JC1

 

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