Public Relations and Social Media Manager

3 weeks ago

Vancouver, Canada Cathay Pacific Airways Limited Full time
Company Description

Move Beyond To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go

Role Introduction

Cathay Pacific Airways is looking for an enthusiastic individual to join the Brand, Insights and Marketing Team. The successful candidate will protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social). They will perform and ensure region/local communication materials align with corporate affairs strategy and execution. Further, the successful candidate will ensure fast and professional response and customer engagement through Social Media and Public Relations activities as well as organizing social media campaigns to promote the Airlines’ image, support fare promotions, network promotions, and other campaign and direct sales initiatives.

Key Responsibilities

Brand

Ensure all social media and Public Relations content is on brand

Public Relations

Conduct all Public Relations activities in the region through proactive Public Relations planning Evaluate and balance media exposure and needs for the different countries within the region to ensure best return on investment Drive, engage and manage relationship building with traditional and new media, including key opinion leaders and social media influencers in the region (including bloggers and vloggers) Enhance local media and social media engagement and relationships, contacts, databases by arranging local media events, familiarisation trips, management interviews etc. Create positive airline stories with an angle on local relevance Effectively manage the regional Public Relations agencies as required to ensure they continually provide effective support Coordinate, manage and plan Public Relations work in each country within the region with regional agency support as required

Stakeholders Engagement

Support country/regional managers with stakeholder engagement activities

Emergency and Accident Communications

Ensure Emergency and Accident communications preparedness Act as the ‘go to’ person to coordinate Emergency and Accident communications in the region and to support the local officer as needed

Social Media

Ensure that all locally produced social media content is of superior quality, on brand, and aligns with Head Office direction Plan, develop and execute local insights driven social media content in the region Adapt global social media content for local use in the region as appropriate Ensure that local language social media in the region is planned and executed well Update and maintain the regional social media content calendar and share with Head Office Create regional social media content strategy and define success criteria for the region based on local business needs and aligning Head Office social media strategies Work with agency or platforms on understanding local sentiment and verbatims about Cathay and competitors over social media in the region Monitoring and managing public opinion on traditional and new media (where applicable

Other Corporate Communications

Develop and deliver internal communications in the region to support Head Office initiatives and communication Support the annual kick-off conference logistics as required

Corporate Social Responsibility

Plan and execute local Corporate Social Responsibility initiatives based on Head Office in key selected markets

Budget

Manage the annual Public Relations and Social Media budget allocated to the region in an effective manner

E&A

Emergency and Accident and Crisis Response responsibilities as required Requirements

Academic Qualifications

A degree holder or equivalent in a related business field

Knowledge, Skills, Training and Experience

Minimum eight years experience in Public Relations Fluent in spoken and written English and local language (if applicable) Good media relationship and understanding of the story needs local media Thorough understanding on social media landscape with local market insights Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work Capable of working outside of office hours in response to urgent Corporate Affairs matters Capable of working on multiple projects simultaneously Discreet individual, who can be trusted with confidential material Must comply with Company’s mandatory COVID-19 Vaccination policy Must have the right to live and work in Canada Benefits

Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

Travel Privileges on Cathay Pacific Airways Global Network Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well. Generous 401K Matching Program Paid Holiday & Vacation LTD & Basic Life Insurance If this position requires a uniform, a uniform allowance will be provided. Personal & Application Information

Cathay Pacific Airways Limited is committed to employment equity, supports diversity in the workplace and encourages application from all qualified individuals including women, members of visible minorities, Aboriginal peoples and persons with disabilities. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at: jobs@cathaypacific.com.

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