Senior Digital Growth Manager
1 month ago
Job Summary
Job Description
What is the opportunity?
As a Senior Digital Growth Manager, you will help lead our efforts to expand and enhance our digital presence across multiple platforms. This role demands a highly skilled individual with a track record of driving measurable results through strategic planning and detailed execution.
Ideal candidates will bring a proactive, hands-on approach and thrive in a dynamic environment where they can use their extensive experience in digital marketing and data analysis to impact our growth objectives significantly.
What will you do?
- Develop, plan, and execute comprehensive marketing and demand gen initiatives to enhance brand visibility, increase qualified leads, and boost measurable revenue.
- Optimize the entire conversion funnel and continuously experiment with bidding strategies, analytics, SEO, CRO, targeting, messaging, ad creative, and landing pages to drive incremental pipeline.
- Collaborate closely with cross-functional teams, including Product Marketing, Marketing Operations, Revenue Operations, and sales, to steer strategic marketing initiatives.
- Define messaging and brand, helping craft messaging that cuts through the noise.
- Demonstrate strong data analysis skills to identify growth opportunities across the customer lifecycle, refine insights-based strategies, analyze performance and share recommendations.
- Be accountable for key performance metrics related to the impact and reach of initiatives.
Here’s what we need from you:
Must-have
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.
- Minimum of 7 years of experience in a senior marketing role with hands-on experience in ideation and execution of high-performing marketing campaigns
- Proven success in scaling demand generation functions through people, technology, data, and processes.
- Experience in a high-growth scale-up environment
- Exceptional analytical skills with proficiency in SQL and a passion for data and metrics, including lead scoring, ROI reporting, pipeline forecasting and experience using analytics platforms (Google Analytics, Amplitude, Adobe Analytics, Mixpanel)
- Creative design and content development experience (WordPress, Unbounce, Figma)
- Expertise in customer segmentation, omnichannel strategies, and marketing automation
What’s in it for you?
- A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans
- Competitive pay and high-earning potential
- All the tools, training, and team support you need to grow your business and career
- Flexible work/life balance options
- Sophisticated RBCI software tools to boost your productivity and grow your business
RBC Insurance is an organization that succeeds by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values – including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives – so you can focus on what you can do best – putting clients first.
Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job Details
Address:
MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGACity:
MISSISSAUGACountry:
CanadaWork hours/week:
37.5Employment Type:
Full timePlatform:
INSURANCEJob Type:
RegularPay Type:
SalariedPosted Date:
2024-05-21Application Deadline:
2024-05-28Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
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