Sr. Growth Marketing Manager

4 weeks ago

Mississauga, Canada Snaplii Full time

About Snaplii:

Snaplii is a leading Digital Wallet platform that has redefined the way Users and Merchants engage for more efficient communication. Our platform offers value-added features, including secure credit card payments, a curated list of favorite merchants, cash-back card options, data-driven marketing solutions, and a thriving gift card business. These offerings allow us to deliver the best in-store and online shopping experience to Users and empower Merchants with a higher level of brand loyalty. As we expand our operations and introduce new functionalities, Snaplii aims to become the go-to digital wallet for people across North America.

About the Role:

The Sr. Growth Marketing Manager at Snaplii is responsible for spearheading our efforts to solidify and expand our market presence across the United States. This pivotal role requires a strategic thinker with a robust background in digital marketing and a proven track record in driving growth within the tech industry. You will leverage deep insights into market trends and digital technologies to craft and execute innovative marketing strategies that enhance our brand visibility and engagement.

What You Will Do:

  • Strategic Leadership: Develop and implement a holistic digital marketing strategy that aligns with Snaplii’s long-term goals, focusing on high-impact growth through various channels including social media, paid media, SEO, and influencer partnerships.
  • Brand Penetration: Deeply understand Snaplii's brand, products, and services to create content that resonates with our audience and aligns with our brand values.
  • Content Creation: Craft new media content and produce engaging, innovative content for platforms such as Instagram, Facebook, Twitter, LinkedIn, and other relevant social media platforms.
  • Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with company goals and marketing campaigns.
  • Influencer Management: Identify, hire, and manage influencers and key opinion leaders to amplify Snaplii's reach and brand message.
  • Vendor Management: Establish and manage external social media resource teams to support content creation, campaign execution, and community management for the Snaplii brand.
  • Analytics and Reporting: Monitor, analyze, and report on social media performance metrics to assess success and guide future strategies.
  • Market Trends: Stay up-to-date with the latest social media trends and best practices to ensure Snaplii remains at the forefront of digital marketing.
  • Department Collaboration: Work closely with operations, growth, and product development departments to ensure consistency in brand messaging.
  • Crisis Management: Effectively handle social media crises to maintain Snaplii's brand reputation.

Who You Are:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in digital marketing, preferably in the technology sector.
  • Exceptional understanding of the U.S. market dynamics, expert-level proficiency in multiple digital marketing platforms and tools, and strong analytical capabilities.
  • Creative problem solver with a passion for testing new ideas and pushing the boundaries of digital strategies.
  • Creative thinking ability and data-driven decision-making skills.
  • Experience in influencer marketing and community engagement.
  • Ability to multitask in a fast-paced environment.
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