Senior Advisor, Marketing Strategy

Found in: Talent CA C2 - 1 week ago

Montreal, Canada iA Financial Group Full time

Description

Group Benefits and Retirement Solutions/Temporary – 18 months /Hybrid/Quebec City or Montreal/Start date: As soon as possible

Do you enjoy developing marketing strategies and driving product positioning, promotional and marketing activities? Are you known for your business acumen, leadership, good judgment and capacity to manage medium- or large-scale projects? iA Financial Group’s Group Benefits and Retirement Solutions sector is looking for a Senior Marketing Strategy Advisor.
 

In this position, your main responsibilities will be to:

Develop and implement business, marketing, distribution, product positioning and thought leadership strategies Lead strategic projects and specific mandates Plan and coordinate marketing initiatives and implement performance measurement indicators Conduct competitor and data analysis to identify trends, issues or opportunities, and make recommendations to help market and develop group insurance and savings products Define client journeys and value propositions for our products and services Oversee multifaceted projects from planning to delivery, passing through information gathering, implementation, coordination and approval management, while adhering to the company’s deadlines, budgets and quality standards Offer daily support to our sales force across Canada to support business development Advise our teams, management and different departments requiring business strategy and marketing expertise Working closely with product managers, create a strategy for the offers and projects under your direction

Your career path looks like this:

Bachelor’s degree in marketing (master’s degree in marketing is an asset) Eight years of relevant work experience in a similar position Knowledge of financial and/or group insurance and savings products A global vision you can leverage to develop and coordinate complex strategies with all stakeholders In-depth experience in market monitoring and data analysis Superior ability to develop and implement marketing strategies

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