Search Manager

3 weeks ago

Toronto, Canada PMX Full time

Job Description

Role Overview

Activate and manage active SEM campaigns​

Build new campaigns, ads, and keywords based on client briefs​

Provide recommendations for new campaigns including tactics, spend and performance estimates etc.​

Perform optimizations based on insights from Search data​

Complete client reports with help from SEM Coordinators​

Oversee training and developing of SEM Coordinators and Specialists​

Manage team that may include SEM Coordinators, Specialists and/or Supervisors​

Account and client strategy development

Key Responsibilities

 Optimize budget pacing, bids and bidding strategies, ads and more​

Pull data from multiple systems to create PowerPoint and Excel reports​

Identify opportunities or insights during ongoing accounts from Engine systems and reports​

Create and update keywords lists, ad copy, landing pages, and ad extensions​

Provide insight and analysis and perform updates/optimizations to improve performance​

Help with the growth and development of junior team members

Qualifications

5+ years of SEM agency experience​

Previous management or supervisory experience​

Proficiency in French preferred​

Shopping Ads experience preferred​

A strong desire to learn and improve own skill set through directing learning​

Organization in order to work on multiple tasks simultaneously ​

Ability to find solutions to unique tasks and operate independently on daily tasks​

Comfort and strength in data aggregation, manipulation and analysis​

Strong numerical and computer skills​

High level of capability in Excel and PowerPoint​

Good writing skills, for both ad copy writing and to summarize insights in a concise manner​

Strong public speaking, in order to discuss campaign aspects with clients in meetings​

Accountability

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